* Letter of Transmittal
December 9, 2012
T.M. Taufique Hossain (TMT)
Instructor of BUS 251
BBA Dept. North South University
Dear Sir,
First we would like to thank you for giving us the opportunity to work on this project. Despite certain limitations we tried hard to include feasible information to make our report as realistic as possible. This is just a hypothetical business plan; pardon us if you find anything unconventional.
Should you have any more enquiries concerning any additional information we would be very pleased to clarify that. Thank you.
Thank you,
Avra Barua -111 1170 030
Shahadat Ahmed -111 0119 030
Sadiqul Islam- 101 0628 030
* Acknowledgement
We would like to express outmost gratefulness to our respected faculty member – Taufique Hossain, (TMT) for guiding and helping us in every step of the way on the completion of our business plan.
* Executive summary
Our business venture is a vegan restaurant called Vege Carnival. We are going to set up this business with an intention to differentiate ourselves from other eateries by providing only vegetarian dishes. What makes us more unique apart from being the only vegan restaurant is our variety of dishes too. We will be serving some exciting dishes which are unfamiliar to people and locate on a convenient location such as that of North Gulshan Avenue. Our competition is practically nonexistent for the moment as there are no vegan restaurants in Dhaka city. Hence we are certain to achieve competitive advantage through our distinct service. Our venture would be dedicated around these personnel: Manager, head chef, Su chef, Cashier, waiters and a guard. Communication flow would be both top down and bottom up, because in this way everyone could keep track about the situation of the restaurant. As for the
References: Riley, J. (2012). Competitive Advantage. Retrieved from: http://www.tutor2u.net/business/strategy/competitive_advantage.htm Dublin, S. (2008). Reciprocal marketing. Retrieved from: http://www.inc.com/encyclopedia/reciprocal-marketing.html Ward, S. (2012). Business plan. Financial Planning, Retrieved from: http://sbinfocanada.about.com/cs/businessplans/a/bizplanfinanc.htm Suddath,C.( 2008). A brief history of Veganism. Retrieved from: http://www.time.com/time/health/article/0,8599,1854996,00.html