OPERATION MANAGEMENT
QMDS311-001 OPERATION MANAGEMENT
a) Introduction
The company that our group chose to study is City of Dreams Macau (COD), which is located in Macau Cotai coherent highway. COD is a diversified entertainment resort, which contains a rich set of entertainment, grand hotel accommodation, international cuisine, internationally renowned brands as well as casino. Luckily, we found a manager in entertainment and progress department of this company to help us conduct an interview. The information of this manager are as follows:
Manager name: Huá dì
Telephone number: 66884314
Position: Theatre Director
Main responsibilities: All ticketing and frontline day-to-day operation of Atrium, Dancing Water, Hard Rock pool party, The Junyue MMA boxing matches, CUBIC ticketing and TABOO.
COD’s corporate goal, as stated by Lawrence Ho, is to become the tourist resort that makes Asian and even the global tourists to have multi-day stay, and to consolidate Macau as Asia’s leading leisure and tourism center. COD locate in one of the most competitive area in Taipa, Macau. There are several entertainment resort hotels, such as Venetian, Sands Cotai Central, Galaxy Macau these competitors. COD has to keep its competitiveness to fight with them. So COD provides with some entertainments (like the house of Dancing Water, Dragon treasure, etc.) to attract the customers to come to COD to achieve corporate goal. In order to improve staff quality, entertainment and progress department also cooperate with HR department to offer training program to staff. Staffs can go for training as long as they are available.
In corporate positioning, COD believes that it takes the advantage of providing something different than other competitors by implementing the differentiation strategy, for example, offering Dancing Water, Atrium to customers. COD also has high requirement on the entertainment activities they offered. In the past, COD once thought of opening a cinema. However,
a) Introduction
The company that our group chose to study is City of Dreams Macau (COD), which is located in Macau Cotai coherent highway. COD is a diversified entertainment resort, which contains a rich set of entertainment, grand hotel accommodation, international cuisine, internationally renowned brands as well as casino. Luckily, we found a manager in entertainment and progress department of this company to help us conduct an interview. The information of this manager are as follows:
Manager name: Huá dì
Telephone number: 66884314
Position: Theatre Director
Main responsibilities: All ticketing and frontline day-to-day operation of Atrium, Dancing Water, Hard Rock pool party, The Junyue MMA boxing matches, CUBIC ticketing and TABOO.
COD’s corporate goal, as stated by Lawrence Ho, is to become the tourist resort that makes Asian and even the global tourists to have multi-day stay, and to consolidate Macau as Asia’s leading leisure and tourism center. COD locate in one of the most competitive area in Taipa, Macau. There are several entertainment resort hotels, such as Venetian, Sands Cotai Central, Galaxy Macau these competitors. COD has to keep its competitiveness to fight with them. So COD provides with some entertainments (like the house of Dancing Water, Dragon treasure, etc.) to attract the customers to come to COD to achieve corporate goal. In order to improve staff quality, entertainment and progress department also cooperate with HR department to offer training program to staff. Staffs can go for training as long as they are available.
In corporate positioning, COD believes that it takes the advantage of providing something different than other competitors by implementing the differentiation strategy, for example, offering Dancing Water, Atrium to customers. COD also has high requirement on the entertainment activities they offered. In the past, COD once thought of opening a cinema. However,