Organizational
INTRODUCTION
Above Creative Events (M) Sdn Bhd (ACE) was chosen as our research company. In this report, we will determine the organizational communication practices in ACE from management point of view and analyze its effectiveness. ACE is a one-stop events management company in Malaysia. ACE provides services in three main areas which are events management, artist management and destination management. Their services include whole events planning, decoration of stage and the venue, equipment rental, video making and post-events. Their mission is to be the top event company in Malaysia. ACE has a simple organizational structure. There are five departments which are Events& Sales Department, Operation Department, Administration &HR, Account & Finance Department and Legal Office. It divided into top and executive level. Top management is made up of Managing director, General Manager, Financial Director and Legal officer. For the executive level, there are Events Consultants, Events Associates and Events Coordinators.(refer to appendix I) LITERATURE REVIEW “Organizational communication is the central binding force that permits coordination among people and thus allows for organized behavior,” (Myers and Myers, 1982) and Rogers and Rogers (1976) argue that “the behavior of individuals in organizations is best understood from a communication perspectives. According to Kathryn A. Baker (2002), effective communication is vital and crucial at every level of an organization as it plays an important role in building trust and respect within group, improving the performance, fostering learning, and accomplishing organization’s goals. Furthermore, effective communication ensures employees are able to understand the issues and make decision wisely for effective change. Written, oral and body language are important communication tools to share ideas, and yet gather various points of view from a variety of perspectives. (Barbara Stennes, n.d.) Faulty
Above Creative Events (M) Sdn Bhd (ACE) was chosen as our research company. In this report, we will determine the organizational communication practices in ACE from management point of view and analyze its effectiveness. ACE is a one-stop events management company in Malaysia. ACE provides services in three main areas which are events management, artist management and destination management. Their services include whole events planning, decoration of stage and the venue, equipment rental, video making and post-events. Their mission is to be the top event company in Malaysia. ACE has a simple organizational structure. There are five departments which are Events& Sales Department, Operation Department, Administration &HR, Account & Finance Department and Legal Office. It divided into top and executive level. Top management is made up of Managing director, General Manager, Financial Director and Legal officer. For the executive level, there are Events Consultants, Events Associates and Events Coordinators.(refer to appendix I) LITERATURE REVIEW “Organizational communication is the central binding force that permits coordination among people and thus allows for organized behavior,” (Myers and Myers, 1982) and Rogers and Rogers (1976) argue that “the behavior of individuals in organizations is best understood from a communication perspectives. According to Kathryn A. Baker (2002), effective communication is vital and crucial at every level of an organization as it plays an important role in building trust and respect within group, improving the performance, fostering learning, and accomplishing organization’s goals. Furthermore, effective communication ensures employees are able to understand the issues and make decision wisely for effective change. Written, oral and body language are important communication tools to share ideas, and yet gather various points of view from a variety of perspectives. (Barbara Stennes, n.d.) Faulty
References: 1. About us. (2009). Retrieved August 2, 2011 from http://www.creativemalaysia.com/about.html 2 3. Corporate information. (2010). Retrieved August 4, 2011 from http://www.simedarby.com/Corporate_Information.aspx 4 5. Rao, R. (2009). Human resources approach. Retrieved July 30, 2011, from http://www.citeman.com/7408-human-resources-approach/ 6 7. The different approaches and systems of management. (n.d.). Retrieved August 1, 2011, from http://managementconsultingcourses.com/Lesson12TheDifferentApproaches&SystemsOfManagement.pdf 8 9. Laissez faire leadership style. (n.d.). Retrieved August 2, 2011 from http://www.money-zine.com/Definitions/Career-Dictionary/Laissez-Faire-Leadership-Style/ 10 11. Effective communication. (n.d.). A Member of the University of Maine System, p. 2. Retrieved July 29, 2011, from http://www.umext.maine.edu/onlinepubs/PDFpubs/6103.pdf 12