TRANSFORMATION IN
HUMAN RESOURCES MANAGEMENT
THE CASE STUDY OF NOKIA SIEMENS NETWORKS
MASTER THESIS
Master Thesis
Business Administrations
Track: International Management
School of Management and Governance
University of Twente
P.O Box 217
7500 AE Enschede
The Netherlands
Author:
Pham Le Anh Van
Email: s1064754@student.utwente.nl
Supervisory committee
Dr. H.J.M Ruel
Dr. Tanya Bondarouk
1
Pham Le Anh Van- Master Thesis
ABSTRACT
This thesis aims to studying the prevalent IHRM activities of MNCs in the recent years which are HRM transformation and its implementation process. It will be carried out by investigating the HRM reorganization of Nokia Siemens Networks (NSN) in 2008 and the change implementation process carried out in NSN Asia Pacific (APAC) and NSN Vietnam.
The research is mainly framed through the internal document of the studied company and four interviews with NSN APAC/Vietnam HR Managers and Vietnam Sales Managers. The conceptual framework of this research is constituted from the interrelation of operational strategy of specific multinational companies, the International Human Resource Management
(IHRM) with the balance between centralization and decentralization and the HRM transformation process. Changing the HRM system from Country base to Customer-operation base approach, NSN top managers have got many improvements in their management of human resources regarding Employee‟s Engagement, Recruitment, Compensation, Training and Career‟s Development and Performance Management. This positive result represents the evidence of the appropriate adjust between company‟s IHRM power centralization and decentralization. Moreover, in order to correctly apply the latest approach, every NSN‟s employee is suggested to get through a change implementation process which provides them generic guidelines to gradually adapt to the new circumstance.
2
Pham Le Anh Van- Master Thesis
ACKNOWLEDGMENT
First of all, I would like to
References: Anne-Wil, H., Joris V.R. (2004), “International Human Resources Management”, 1st edit, SAGE Publications Ltd, London Baddar F.A., James P., (2009), “Multinationals and the process of post-entry HRM reform: Evidence from three Jordanian case studies”, European Management Journal, Carl F.F., Ingmar B. (2001), “The effect of Human Resource Management Practices on MNC Subsidiary Performance in Russia”, Journal of International Business Dowling, P.J.,Welch, D.E. and Schuler, R.S. (1999),” International Human Resource Management: Managing People in an International Context”, 3rd edit. Evans, P., Pucik, V. and Barsoux, J.L. (2002), “The Global Challenge: Frameworks for International Human Resource Management”, 1st edit, New York: McGrawHill/Irwin. Fransman M. (2001), “Analysing the Evolution of Industry: the Relevance of the Telecommunications Industry”, Economics of Innovation and New Technology, 10(2), pp.109-140 Ghemawat P., (2003), “Semiglobalization and international business strategy”, Journal of International Business Studies, 34(2), pp. 138-152 Gregory C.K., (1995), “A model and process for redesigning the HRM role, Harvey M., Buckley M.R. (1997), “Managing Inpatriates: Building a Global Core Competency”, Journal of World Business, 32(1), pp Helen C., Marilyn F., Kate H. (2005), “The challenge of international human resource management: balancing the duality of strategy and practice”, The International Journal of Human Resource Management, 16(4), pp. 584-598 Hertog F.D., Iterson A.V., Mari C.(2010), “Does HRM really matter in bringing Jack S., Hyman J., Osborne F., (2006), “Small entrepreneurial ventures culture, change and the impact on HRM: A critical review”, Human Resource Management Pham Le Anh Van- Master Thesis John U.F., Scott H., John Z.J (2004), “Key factors influencing HRM practices of John, S. (2001), “Human resource management: a critical text”, Boston: Thomson Leaning Kelly J. (2001), “The role of the personnel/ HR function in multinational companies”, Employee Relations, 23(6), pp Lengnick-Hall M.L., Lengick- Hall C.A (2003), “Human Resource Management in the knowledge economy”, San Francisco: Berrett- Koehler Maddy J. (2001), “Developing a culturally synergistic approach to international human resource management”, Journal of World Business, 36(4), pp Martin G., Reddington M., Alexander H., (2008), “Technology, Outsourcing and HR Transformation: an Introduction”, Technology, Outsourcing & Transforming HR, pp. 1-35 Mathe H., Perras C., (1994), “Successful Global Strategies for Service Companies”, Long Range Planning, 27(1), pp. 36-49 Mohramn S.A., Lawer E.E., (1997), “Transforming the Human Resource Function”, Human resource management, 36(1), pp. 157-162 Perlmutter H.V, (1969), “The tortuous evolution of the multinational corporation”, Columbia Journal of World Business, 4(1), pp. 9-18 Rowley C., Bae J., (2002), “Globalization and transformation of human resource Rugman A., Hodgetts R., (2001), “The end of global strategy”, European Management Journal, 19(4), pp.333-343 Rugman A.M., Verbeke A., (2004), “A perspective on Regional and Global Strategies of Multinational Enterprises”, Journal of International Business Studies, Schuler, R. S. Budhwar, P. S. Florkowski, G. W. (2002), “International human resource management: review and critique”, International Journal of Management