Preview

PharmaSim Project

Good Essays
Open Document
Open Document
1031 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
PharmaSim Project
PharmaSim Project
Notes / Tips / Questions / Ideas
General Case Notes
The objectives and goals of Allstar are to look for new opportunities in emerging market with support from healthy and growing cash flow, to introduce new product, to maintain leadership and to maintain long-term profitability and market share in an increasingly competitive and changing environment.
Certain measurements are introduced to weight the success and progress of the objectives such as feedbacks from customers and retailers, keeping tracks on our marketing report and purchasing and analyzing the marketing research reports.
With increasing budget Allstar has, high market share in cold category and leadership in this market are promised.
Limitations on product line as Allstar does not manufacture any drugs in the area of cough, allergy and nasal category but cold in liquid form have a huge concern from end-user point of view.
As for the customers of Allstar, they have a great need in OTC cold remedy market.
Consumers have negative attitude toward alcohol in the drug formulation and Customers think capsule is more convenient than liquid form.
Several options to react to the current situation including reformulation or line extensions in terms of formula, increasing sales forces, gaining more support from retailers to get better shelf space placement and promotional programs, issuing more coupons to motivate repurchases to improve our retention rate and adjusting sales force allocation and promotion strategy according to consumers’ shopping habits.
Promotional allowance, product turnover, sales force support, co-op advertising allowances, discount volume are effective ways to motivate collaborators to help us achieve our goals.
Our direct channels are independent drugstores, chain drugstores, grocery stores, convenience stores, mass merchandisers and wholesalers, merchandisers, detailers are indirect channels.
We are facing three options to move about product line extension: 4-hour

You May Also Find These Documents Helpful

  • Satisfactory Essays

    unit 8 Pharm assignment

    • 359 Words
    • 2 Pages

    Emma comes to the medical office with symptoms of urinary frequency and burning. She is diagnosed with a urinary tract infection and is prescribed a sulfonamide and Pyridium.…

    • 359 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Furthermore, Allround will have to adjust their strategy for customer satisfaction, which is the main reason for marketing promoted benefits for Allstar brand medicine. However, in order to do this effectively, Allround will need to only promote the benefits in which customers have previously recognized our product as being able to effectively provide.…

    • 583 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Teva Pharmacuetical

    • 2882 Words
    • 12 Pages

    More than 100 years ago Teva Pharmaceuticals opened their doors as a wholesale drug distributor in Jerusalem. Today they have become the world’s leading producer of generic pharmaceuticals. Revenue has grown from $91 million in 1985 to $8.5 billion in 2006. This growth has not been easy and derives from key strategic decisions made along the way in order to amass these huge dollars amounts. Teva’s mission is to play a leading role in the transformation of the healthcare system through the development, manufacture and marketing of generic pharmaceuticals. Teva’s organizational structure is a symbol of their fundamental business strategy, highlighting their global strength and pharmaceutical diversity. This allows them to continue to expand their core generic business across all geographies and leverage their global reach and scientific strength to develop new innovative products and technologies. Teva has picked an industry in which there will always be a need, medicine. However, it is their approach to prescription medicine that will decide the future of Teva.…

    • 2882 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Allstar Brands' Allround product holds a strong position in the over-the-counter cold and allergy remedy market by being the market share leader, but there is no guarantee this trend will continue. Allround recognizes the need to continue to diversify and reformulate its current product line in order to remain competitive in light of an influx of competition. Allround competes in one of four product categories in the OTC market with no emphasis in the cough, allergy, or nasal categories. We will be better enabled to meet the desires and needs wanted most by consumers by enhancing the current Allround product line.…

    • 1765 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Plan for Pharmasim

    • 3869 Words
    • 16 Pages

    Our sales force works with the channel’s large retailers/chain stores (direct sales) or with wholesalers/retailers (indirect sales) to ensure prominent product placement. Our sales force also works to maintain relationships with the key decision makers at each of these channels. If these relationships are damaged, there is a direct impact to sales and therefore profitability. Our outlined marketing plan will work to strengthen these relationships and allow for a dialog with the channels that will be invaluable for our organization.…

    • 3869 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    pharmasim period 4 6

    • 791 Words
    • 2 Pages

    PERIOD 4: During period 4 it was apparent that we maintained our primary focus on the grocery stores since the majority of our sales force was there. Realizing that it was one of our biggest marketers, we continued to increase in this area (increasing by 8% during this period). We realized at this point that when looking at sales force numbers, we were one of the lowest ones and we thought that if we could bump our total sale force from 183 to 190, and then for our next decision we’d try and push it over 200 that might benefit us. As a result, we increased the numbers in Chain Drug Stores by 5, Mass Merchandisers increased by 5 and Wholesalers and Merchandisers increased by 3 which increased our increased the overall sales force totals from 165 to 186 putting us where we thought we needed to be to remain competitive in the market.…

    • 791 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    PharmaCare essay

    • 3754 Words
    • 16 Pages

    The twenty-first century has seen pharmaceutical companies grow in unprecedented size and strength. Due to the unprecedented growth the larger pharmaceutical companies have gained leverage and power in the prescription drug industry, but they lack innovation to market and they seek ways to help the business continue to increase its profits. The pharmaceutical industry was once ethically sound and was a valuable player in the development of human health. However, overtime with the lack of innovation pharmaceutical companies are becoming an unethical market that exploits patients, doctors and anyone else it can to increase its profitability. With eyes only on profitability this can create a hazard for patients because there is deficient testing of the drugs prior to the drugs hitting the American market. In this research paper we will cover the many facets of PharmaCare, Coleria, and Wellco and the drug AD23 side effects, and its manufacturing in an impoverished nation with the low wages and unsafe working conditions. All of which will be covered throughout this document.…

    • 3754 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Direct channel the consumers are allowed to buy their products directly from the manufacturer. The direct channels are also considered shorter that indirect channels.…

    • 688 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Drug Study Assignment

    • 3259 Words
    • 15 Pages

    Past History: Smokes ½ a pack of cigarettes per day (since she was a teenager)…

    • 3259 Words
    • 15 Pages
    Better Essays
  • Satisfactory Essays

    Cannibalization

    • 367 Words
    • 2 Pages

    We believe that our new product, Allround +, won’t take much of the sales revenue from our current product Allround. The products tend to customers in different markets and customers looking for different things in their OTC medicines. We do, however, believe that Allround will help Allround + get sales because of how well known the Allround brand is and how respectable our company is.…

    • 367 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Direct to consumer pharmaceutical trends have become increasing popular to promote products to health care facilities, providers, and patients. While there are many approaches and techniques used in the DTC pharmaceutical trend, the most effective are; “help seeking ad” which have been know to provide patients with medical information about a specific illness and advises consumers to contact there health care provider for more information but does not mention type of product, another is the “reminder ad” which often mentions type of product, name, dosage, strength, and price, the most commonly used trend is the “product claim ad” which will include the product name and it’s indication, safety claims, and efficacy (Ventola, 2011). The trends are being used to promote a variety pharmaceutical products regulated and approved by the FDA for people who may suffer from various illnesses the product was create to manage such as depression, chronic pain, heart disease, and respiratory diseases.…

    • 726 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    By learning about some of the treatments that can make you feel better while you have a cold, I learn more about how to make my product more effective, and make the user of my product feel more better while having their cold. The main method I used with my product is the method with the warm drinks and room. As I learned more about that method, I found it to be the best method to use on my product, since it eases congestion and increases mucus flow in your body and lungs, and how my product takes place mainly in the nose, where it is mainly congested, can ease the mucus that is congested in the nose. I also had to learn about how a common cold could affect you, and where it can mostly affect you, so I can see where I can use my product mostly at. The main reason I did my invention and why I did research on this is because this is a problem I usually loathe, and I’m sure many other people agree with me, dealing with. When I have a cold, I have a lot of trouble sleeping at night because I try to breathe, but my congested nose, of course, doesn’t allow me to sleep, and makes me feel like I never took a breath of air in my life. I think that my invention would help me deal with this problem, and that it would make an impact in the health industry. In my opinion, I would think that Kryo Gripi would help out tons of people feel better, and…

    • 1862 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Market Trends of Haematinics

    • 2590 Words
    • 11 Pages

    Current status- According to my research collective average per week sales of competitor brand Dexorange is slightly higher than of the Hepatoglobine in Kanpur and some other brands are also getting significant sales in certain areas.…

    • 2590 Words
    • 11 Pages
    Good Essays
  • Powerful Essays

    A brand of Proctor & Gamble (P&G), Vicks is India’s No.1 Cough & Cold Brand. It created the cough & cold Over-the-Counter (OTC) category in India way back in 1952 and has led the category till date. Today it has completed almost 60 years in India. Its current portfolio in India comprises Vicks Vapor, Vicks Cough Drops, Vicks Action 500 Extra, Vicks Inhaler and Vicks VapoCool. Vicks has been rated as the #1 cough & cold brand trusted by doctors.…

    • 9135 Words
    • 37 Pages
    Powerful Essays
  • Good Essays

    Digi

    • 593 Words
    • 3 Pages

    We aspire to be the Industry Shaper by taking leadership positions through series of innovative value propositions, simplicity and excellent execution…

    • 593 Words
    • 3 Pages
    Good Essays

Related Topics