The pink ribbon is a symbol for worldwide the awareness of breast cancer. The promoter with the breast cancer brand and give people moral support for women with breast cancer is Pink ribbon and the colour pink. Pink ribbons are can most be seen during National Breast Cancer Awareness Month.
2. Provide some background and history, such as:
a. When it was established and by whom,
Evelyn Lauder, who died at the aged 75 created the pink ribbon campaign for breast cancer awareness with her friend Alexandra Penney, the former editor in chief of Self magazine, in 1992. Evelyn Lauder was born in August 12, 1936 to November 12, 2011 and she was an Austrian American businesswoman, socialite and philanthropist who
has been credited as one of the creators of the pink ribbon as a symbol for awareness of breast cancer. From peach to pink. Charlotte Hayley, who had battled breast cancer, introduced the concept of a peach coloured breast cancer awareness ribbon. She attached them to cards saying, “The National Cancer Institute's annual budget is 1.8 billion US dollars, and only 5 percent goes to cancer prevention.
b. What are the key achievements?
In 1990, a group of women living with breast cancer in the San Francisco Bay were seeking information about the causes and treatment of their disease. They found unresponsive government agent and private organizations that provided inadequate, superficial information not the evidence-based data they were looking for. They got angry and turned that anger into action by forming Breast Cancer Action. They are proud of these achievements and want to share them with all those who have been touched by the devastating effects of breast cancer, to show that where there is research there is hope for a healthier future.