PORSCHE STUDY
Trillium Software
®
Success Story
-Project TypeCRM and Marketing
Customer Data Quality
-IndustryAutomobile/retail
-EnvironmentmySAP CRM
-ChallengesBuilding single views
Porsche AG gets top performance from SAP CRM with Trillium Software
Luxury sports car manufacturer ensures it gets the very most from its global customer relationship management software investment by ensuring uncompromising data quality.
Porsche
The brand name Porsche is famous worldwide. From the 1930s when Ferdinand Porsche founded the Porsche Engineering
Office in Stuttgart through the launches of various Porsche models - the very first 356, the 956, the 911 Carrera to the much heralded Boxster - Porsche embodies fascination, power, quality, style, and action. Innovation and emotion is epitomised by all Porsche vehicles. At Dr. Ing. h.c. F. Porsche AG, its guiding principle of keeping up with the pace of tomorrow by accelerating today demands creativity, competence and concentration knowledge that has been developed over generations.
Good Customer Rapport
Car dealers are quite particular in their demand for marketing and sales support, especially in Germany. To support them and ensure effective customer communications, the company commenced in 2005 a four-year global migration of its customer relationship management (CRM) processes to SAP. A dedicated team at the company’s German headquarters is progressing swiftly to provide access to Porsche subsidiaries around the world.
-Trillium Software solutionsThe Trillium Software
System
The Trillium Software
Data Quality Connector for SAP
“Our objective is a global CRM roll-out, but one that allows individualisation in each country,” said Alexander Habisreitinger, CRM project manager at Porsche.
“Porsche knew that data formats and data quality varied across systems” While the German dealerships now have significant exposure to Porsche’s mySAP™ CRM system, Germany was not the first to
®
Success Story
-Project TypeCRM and Marketing
Customer Data Quality
-IndustryAutomobile/retail
-EnvironmentmySAP CRM
-ChallengesBuilding single views
Porsche AG gets top performance from SAP CRM with Trillium Software
Luxury sports car manufacturer ensures it gets the very most from its global customer relationship management software investment by ensuring uncompromising data quality.
Porsche
The brand name Porsche is famous worldwide. From the 1930s when Ferdinand Porsche founded the Porsche Engineering
Office in Stuttgart through the launches of various Porsche models - the very first 356, the 956, the 911 Carrera to the much heralded Boxster - Porsche embodies fascination, power, quality, style, and action. Innovation and emotion is epitomised by all Porsche vehicles. At Dr. Ing. h.c. F. Porsche AG, its guiding principle of keeping up with the pace of tomorrow by accelerating today demands creativity, competence and concentration knowledge that has been developed over generations.
Good Customer Rapport
Car dealers are quite particular in their demand for marketing and sales support, especially in Germany. To support them and ensure effective customer communications, the company commenced in 2005 a four-year global migration of its customer relationship management (CRM) processes to SAP. A dedicated team at the company’s German headquarters is progressing swiftly to provide access to Porsche subsidiaries around the world.
-Trillium Software solutionsThe Trillium Software
System
The Trillium Software
Data Quality Connector for SAP
“Our objective is a global CRM roll-out, but one that allows individualisation in each country,” said Alexander Habisreitinger, CRM project manager at Porsche.
“Porsche knew that data formats and data quality varied across systems” While the German dealerships now have significant exposure to Porsche’s mySAP™ CRM system, Germany was not the first to