The restaurant operates based on three concepts; a Philippine restaurant in an air conditioned environment, food withoutmonosodium glutamate, and a mascot (an ape in a safari outfit) for entertaining youngsters.[1] Congo Grille was opened for franchising in 2008.[7]
The first franchised-operated store opened at the Araneta Center in 2009.[2]
Charities[edit]
A common meal of sisig, rice and iced tea
In 2007, Congo Grille, along with other companies, organized a party to feed 407 children of low-income families in the city of Valenzuela. This was part of a program dealing with nationwide hunger.[8]
Two years later, they teamed up with local television network GMA 7 in feeding low-income individuals. Workers of the restaurant chain offered meals to 300 people in Quezon City, its birthplace. Toys and other collectibles were also