Proffessor
1: Identify the external factors that have impacted and continue to impact IndyCar and its marketing efforts. Which factors appear to be IndyCar’s greatest opportunities and threats?
IndyCar has a few advantages over NASCAR being in the U.S. NASCAR has almost all of their drivers being white males from the U.S., were as IndyCar has drivers from All over the world which has given them an advantage in have a more divers driver base. In this Case study it is brought out to be a threat, however I believe that it can be a great advantage for IndyCar in diversifying their field, then they can strategically focus on the right market. I think one of their threats is the fact that they want to stay on the oval market even though NASCAR has the entire oval track racing covered. They have to keep a divers track layout which will keep the racing exciting.
2: What are IndyCar’s greatest strengths? Which weaknesses would you recommend IndyCar attempt to convert into strengths? How might these weaknesses be converted?
IndyCar has seen growth year over year since they have merged the CART and IRL series racing into one league. They have strong sponsors that appear will want to resign or other sponsors will fill that gap quickly. They have a new CEO that is promoting the IndyCar Series and pairing it with multiple brands and also putting into a kid’s movie that is sure to bring awareness among young crowds. On the other hand they are having a hard time finding funding for races in China that had to be cancelled and Baltimore that had to change promoters. I think if they are exploring the right markets and not holding onto or seeking empty markets they will have no trouble finding places to hold races.
3: What advantages does IndyCar possess over NASCAR? How should these advantages be used by IndyCar to compete with NASCAR?
IndyCar has a much more divers driver field than NASCAR, which means that IndyCar appeals to more people than just people in the South or
IndyCar has a few advantages over NASCAR being in the U.S. NASCAR has almost all of their drivers being white males from the U.S., were as IndyCar has drivers from All over the world which has given them an advantage in have a more divers driver base. In this Case study it is brought out to be a threat, however I believe that it can be a great advantage for IndyCar in diversifying their field, then they can strategically focus on the right market. I think one of their threats is the fact that they want to stay on the oval market even though NASCAR has the entire oval track racing covered. They have to keep a divers track layout which will keep the racing exciting.
2: What are IndyCar’s greatest strengths? Which weaknesses would you recommend IndyCar attempt to convert into strengths? How might these weaknesses be converted?
IndyCar has seen growth year over year since they have merged the CART and IRL series racing into one league. They have strong sponsors that appear will want to resign or other sponsors will fill that gap quickly. They have a new CEO that is promoting the IndyCar Series and pairing it with multiple brands and also putting into a kid’s movie that is sure to bring awareness among young crowds. On the other hand they are having a hard time finding funding for races in China that had to be cancelled and Baltimore that had to change promoters. I think if they are exploring the right markets and not holding onto or seeking empty markets they will have no trouble finding places to hold races.
3: What advantages does IndyCar possess over NASCAR? How should these advantages be used by IndyCar to compete with NASCAR?
IndyCar has a much more divers driver field than NASCAR, which means that IndyCar appeals to more people than just people in the South or