PSI assignment 2 phase A summary
1. Product background and history
1.1 Background
Amazon.com, Inc. (Amazon.com), integrated on the date of May 28, 1996, which serves consumers through retail websites and focuses on selection, price and convenience. The company works in north America and international that facilitate a program that allows sellers to sell their products to their own branded website and the website itself and to fulfill orders from them , and programs that facilitate writers , musicians , film makers , application developers and others to manufacture and sell the content . Furthermore, the company also manufactures and sells the device, called the Kindle tablet. Amazon as well cooperates with Kiva System, TenMarks Education Inc, and Double Helix Games to run its business.
1.2 Vision/Goal The vision of kindle e-reader is to make accessible in less than 60 seconds for every book, written in any language, in print or out of print, and carry the same ease-of-use, deep incorporation and superior selection of content such as movies, TV shows, music, magazines, apps, and games (Yarow 2013).
1.3 Product portfolio
1.3 A. Kindle e-reader
Kindle 1st generation
The first generation of Kindle device, cost at $ 69, with less than 6 ounces screen that fit easily in a pocket. Also, it can download books in 60 seconds by using Wi-Fi and store more than 1,000 books. The battery life can hold up to 4 weeks with wireless off (Amazon 2014).
Kindle DX
Kindle DX features a sophisticated design with a sleek and slim as a magazine and is ideal for displaying material, such as graphics, PDFs, magazines, newspapers and blogs. Compared with the previous version, DX has a larger screen which is 9.7. The battery life of the DX can be up to 1 week with a single charge with wireless and two or three weeks with wireless off. Kindle DX can store up to 3,500 books, newspapers, magazines and documents (Amazon 2014).
Kindle PaperWhite Most sophisticated e-reader that ever built with 62% pixels and 25% contrast,
1.1 Background
Amazon.com, Inc. (Amazon.com), integrated on the date of May 28, 1996, which serves consumers through retail websites and focuses on selection, price and convenience. The company works in north America and international that facilitate a program that allows sellers to sell their products to their own branded website and the website itself and to fulfill orders from them , and programs that facilitate writers , musicians , film makers , application developers and others to manufacture and sell the content . Furthermore, the company also manufactures and sells the device, called the Kindle tablet. Amazon as well cooperates with Kiva System, TenMarks Education Inc, and Double Helix Games to run its business.
1.2 Vision/Goal The vision of kindle e-reader is to make accessible in less than 60 seconds for every book, written in any language, in print or out of print, and carry the same ease-of-use, deep incorporation and superior selection of content such as movies, TV shows, music, magazines, apps, and games (Yarow 2013).
1.3 Product portfolio
1.3 A. Kindle e-reader
Kindle 1st generation
The first generation of Kindle device, cost at $ 69, with less than 6 ounces screen that fit easily in a pocket. Also, it can download books in 60 seconds by using Wi-Fi and store more than 1,000 books. The battery life can hold up to 4 weeks with wireless off (Amazon 2014).
Kindle DX
Kindle DX features a sophisticated design with a sleek and slim as a magazine and is ideal for displaying material, such as graphics, PDFs, magazines, newspapers and blogs. Compared with the previous version, DX has a larger screen which is 9.7. The battery life of the DX can be up to 1 week with a single charge with wireless and two or three weeks with wireless off. Kindle DX can store up to 3,500 books, newspapers, magazines and documents (Amazon 2014).
Kindle PaperWhite Most sophisticated e-reader that ever built with 62% pixels and 25% contrast,