Consumer perception towards Tablet PC and also to find that which factors consumer consider before purchasing of Tablet PCs
2. STUDY INTRODUCTION & BACKGROUND
The 21st century is known as the most advanced century of man. With constant inventions & innovations the standard of living has improved to a huge extent. Development of new concepts in various fields has made our life easier & hassle free. The major innovations have taken place especially in the field of technology & computing. With the introduction of new computer products, coupled with very good marketing strategies, computers have become ubiquitous.
With the advent of globalization, the entire world has now become a global integrated village. People meet & talk with people from other countries online. Businesses have explored newer territories which were never existent before & have been able to grow themselves by a huge margin by constantly catering to the needs of consumers from different countries. Globalization has made the constant usage of technology & especially computers a necessity. From luxury to necessity, computers have constantly evolved to provide something better in terms of the “WOW” experience. Right from the ENIAC (Electronic Numerical Integrator & Calculator) in 1946 which occupied 1800 sq.ft of space to the introduction of tablets which fit in one’s palm, Computers have transformed into a highly durable & portable device.
With the introduction of laptops, computers actually became portable & accompanied the users on the go & provided them access to making business presentations, connectivity, gaming & constant entertainment. In keeping with the tradition of innovation, laptops then transformed into mini laptops which were even more portable to carry & work with. With constant re-engineering, the concept of an electronic slate or today popularly known as Tablet PC was introduced which has again