Analysis of the General Tablet Industry, Its History, Growth, Development and Current Status
TO: Mr. Marinelli
FROM: Drew Smith DJH
SUBJECT: Analysis of the general tablet industry, including its history, growth, development and current status. DATE: 11/8/2012
This report will provide information about the history of the personal tablet computer industry, dating back to almost twenty years ago. Older tablet models from the 1990’s will be analyzed and compared to the newer, current tablets that have had much more success with improved technology as well as sales.
I will focus on the most popular tablets that could not find an industry in the early 1990’s, and I will focus on analyzing Apple’s most obvious competitors that have success with tablet computers, such as Samsung and Amazon. I will search the internet for as many sources necessary to summarize specific tablets. Presented will be failures and successes of different models and the reasons for each. Success will be evident from the sales numbers of certain tablets.
This report will hopefully provide necessary facts and evidence that can contribute to the group report focused on providing a new marketing strategy for Apple’s iPad.
Analysis of the Tablet Industry: History, Growth, and Current Success
Prepared for
Mr. Marinelli
WRD 203 Instructor
University of Kentucky
1314 Patterson Office Tower
Lexington, KY 40506
Prepared by
Drew Smtih
125 Hagerman Court
Lexington, KY 40806
8 November 2012
Table of Contents Page INTRODUCTION…………………………………………………………………………….….1 THE BEGINNING…………………………………………………………………………….…1 Original Newton MessagePad…………………………………………………………….2 Zenith CruisePad………………………………………………………………………......2 Compaq Tablet………………………………………………………………………….2-3 THE CURRENT STATE OF THE TABLET INDUSTRY………………………………………3 Apple, Inc. Presents the iPad……………………………………………………………3-4 Samsung Galaxy Tablet…………………………………………………………………..4 The Amazon Kindle………………………………………………………………….…4-5
FROM: Drew Smith DJH
SUBJECT: Analysis of the general tablet industry, including its history, growth, development and current status. DATE: 11/8/2012
This report will provide information about the history of the personal tablet computer industry, dating back to almost twenty years ago. Older tablet models from the 1990’s will be analyzed and compared to the newer, current tablets that have had much more success with improved technology as well as sales.
I will focus on the most popular tablets that could not find an industry in the early 1990’s, and I will focus on analyzing Apple’s most obvious competitors that have success with tablet computers, such as Samsung and Amazon. I will search the internet for as many sources necessary to summarize specific tablets. Presented will be failures and successes of different models and the reasons for each. Success will be evident from the sales numbers of certain tablets.
This report will hopefully provide necessary facts and evidence that can contribute to the group report focused on providing a new marketing strategy for Apple’s iPad.
Analysis of the Tablet Industry: History, Growth, and Current Success
Prepared for
Mr. Marinelli
WRD 203 Instructor
University of Kentucky
1314 Patterson Office Tower
Lexington, KY 40506
Prepared by
Drew Smtih
125 Hagerman Court
Lexington, KY 40806
8 November 2012
Table of Contents Page INTRODUCTION…………………………………………………………………………….….1 THE BEGINNING…………………………………………………………………………….…1 Original Newton MessagePad…………………………………………………………….2 Zenith CruisePad………………………………………………………………………......2 Compaq Tablet………………………………………………………………………….2-3 THE CURRENT STATE OF THE TABLET INDUSTRY………………………………………3 Apple, Inc. Presents the iPad……………………………………………………………3-4 Samsung Galaxy Tablet…………………………………………………………………..4 The Amazon Kindle………………………………………………………………….…4-5
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