Restaurant Business
CHAPTER I
Introduction
The restaurant business is a challenging but exciting venture. It can often prove to be extremely competitive since food as it’s the main product is one of the basic needs and people tend to allocate majority of their income for food. As mentioned, this business is a challenging one so those who want to engage into this kind of investment should be fully prepared to handle all the issues and problems that they will encounter in the operations of their business. When entrepreneurs decided to open a restaurant, there are numerous details that they need to take care of. They should need to learn how to handle not just their employees and customers, but the pressures and problems that crop up every day in the business of running an establishment that provides food as well as customer service.
Too often, most restaurant owners make the mistake of thinking that as long as they serve good food, then they will attract customers. Although the menu is the most important factor that can determine success, other issues such as the restaurant’s appearance, location, and atmosphere are equally crucial. Thus, a restaurant owner needs to know how all these things are interconnected and he or she must then be ready to make decisive actions that can help the business thrive in a perpetually changing market. For these reasons, the researchers choose a feasibility study for a restaurant business. Moreover, the researcher choose this study because they think a restaurant business is indeed profitable and a feasible kind of business. This study will help them to further analyze some of the thing they need to consider in putting up a restaurant business.
STATEMENT OF THE PROBLEM This study aims to investigate the marketing, technical, management and financial viability of a restaurant business here in Cabanatuan City.
Specifically, it will seek to answer the following; 1. What are the activities we need to plan and accomplish in order to start a restaurant
Introduction
The restaurant business is a challenging but exciting venture. It can often prove to be extremely competitive since food as it’s the main product is one of the basic needs and people tend to allocate majority of their income for food. As mentioned, this business is a challenging one so those who want to engage into this kind of investment should be fully prepared to handle all the issues and problems that they will encounter in the operations of their business. When entrepreneurs decided to open a restaurant, there are numerous details that they need to take care of. They should need to learn how to handle not just their employees and customers, but the pressures and problems that crop up every day in the business of running an establishment that provides food as well as customer service.
Too often, most restaurant owners make the mistake of thinking that as long as they serve good food, then they will attract customers. Although the menu is the most important factor that can determine success, other issues such as the restaurant’s appearance, location, and atmosphere are equally crucial. Thus, a restaurant owner needs to know how all these things are interconnected and he or she must then be ready to make decisive actions that can help the business thrive in a perpetually changing market. For these reasons, the researchers choose a feasibility study for a restaurant business. Moreover, the researcher choose this study because they think a restaurant business is indeed profitable and a feasible kind of business. This study will help them to further analyze some of the thing they need to consider in putting up a restaurant business.
STATEMENT OF THE PROBLEM This study aims to investigate the marketing, technical, management and financial viability of a restaurant business here in Cabanatuan City.
Specifically, it will seek to answer the following; 1. What are the activities we need to plan and accomplish in order to start a restaurant