Restaurant Case Study
CASE STUDY ON MICHELANGELO'S
By Chew Chia Wen, Gayle Ang Ru-Ching, Irene Tok Ling Ling & Siw Lee Fang
(A) Case Study Framework
Background The people behind the successful Michelangelo’s are Mr. Michel Hadley and Mr. Angelo Sanelli. Michelangelo’s, which is situated at Holland Village, 44 Jalan Merah Saga, 01-60 Chip Bee Gardens, is a crowd-drawer every night. It was opened in Sept 15,1995 and has since bagged several awards. (refer to Appendix 3 for the list). Michelangelo’s serves Australian-Italian cuisine and offers the widest selection of wines in any restaurant in South East Asia. Its candle lit interiors with the ceiling bearing exquisite paintings create a charming atmosphere for dating couples and family dinners. With Michelangelo’s success, the two owners have decided to open another two restaurants, which are Sistina Pizzeria and Original Sins on either side. Sistina Pizzeria is Singapore’s first gourmet pizza restaurant while Original Sins serves Mediterranean vegetarian food.
Purpose Singapore is well known for being a Food and Shoppers’ Paradise. Due to the increasing number of eateries entering into the F&B industry in Singapore, we propose to conduct this case study research to understand how Michelangelo’s strive to maintain a competitive edge in this industry. The reason for choosing Michelangelo’s is that it is well established and provides good food as well as quality service.
Objective Through this case study research, we aim to be able to gather information on: 1. Factors that contribute to Michelangelo’s success 2. Aspects of the restaurant that attract the customers to dine there. 3. The marketing strategies adopted by Michelangelo’s and their plans for the future. 4. The managerial decisions made during the running of the business.
Proposed Methodology Qualitative Research- Management Interview We propose conducting in-depth interviews with the owners of Michelangelo’s and the people at its management level as it would enable
By Chew Chia Wen, Gayle Ang Ru-Ching, Irene Tok Ling Ling & Siw Lee Fang
(A) Case Study Framework
Background The people behind the successful Michelangelo’s are Mr. Michel Hadley and Mr. Angelo Sanelli. Michelangelo’s, which is situated at Holland Village, 44 Jalan Merah Saga, 01-60 Chip Bee Gardens, is a crowd-drawer every night. It was opened in Sept 15,1995 and has since bagged several awards. (refer to Appendix 3 for the list). Michelangelo’s serves Australian-Italian cuisine and offers the widest selection of wines in any restaurant in South East Asia. Its candle lit interiors with the ceiling bearing exquisite paintings create a charming atmosphere for dating couples and family dinners. With Michelangelo’s success, the two owners have decided to open another two restaurants, which are Sistina Pizzeria and Original Sins on either side. Sistina Pizzeria is Singapore’s first gourmet pizza restaurant while Original Sins serves Mediterranean vegetarian food.
Purpose Singapore is well known for being a Food and Shoppers’ Paradise. Due to the increasing number of eateries entering into the F&B industry in Singapore, we propose to conduct this case study research to understand how Michelangelo’s strive to maintain a competitive edge in this industry. The reason for choosing Michelangelo’s is that it is well established and provides good food as well as quality service.
Objective Through this case study research, we aim to be able to gather information on: 1. Factors that contribute to Michelangelo’s success 2. Aspects of the restaurant that attract the customers to dine there. 3. The marketing strategies adopted by Michelangelo’s and their plans for the future. 4. The managerial decisions made during the running of the business.
Proposed Methodology Qualitative Research- Management Interview We propose conducting in-depth interviews with the owners of Michelangelo’s and the people at its management level as it would enable