THE PROBLEM AND SETTINGS
Introduction:
Today is a period of doubt whether restaurant owners can successfully survive the challenges that the global competitors can bring. In a fast, changing world, development come up and the global competition in all aspect. And business is one of them in order to cope up with this challenges, a business has always to be evolving.
Globalization of the business is forcing restaurant owners to grapple with complex issues as they seek to gain and sustain a competitive advantage. Faced with unprecedented levels of competition at home and abroad, restaurants are beginning to recognize their own identities and amenities just to attract customers to provide good service to customers. Thus, a customer wants a unique ambiance and comfortable restaurant just to eat their favorite dishes. Information coming directly from customers about the satisfaction or dissatisfaction they feel with a product or a service, customer comments and complaints given to a company are important resources for improving and addressing the needs and wants of the customers. The information is procured through written or oral surveys, online forms, emails, letters, or phone calls from the customers to the company.1 The pleasantness of certain thing or matter provides a change in different aspects, be it social or physical. Amenities may be tangible or intangible. Tangible amenities might include attractive guest rooms (lodging), Wi-Fi, dining, parks, swimming pools, golf courses, health club facilities, party rooms, theatre or media rooms, bike paths, community centers, services, or garages. Intangible amenities might include pleasant views, nearby activities, good schools (in the case of residential real estate) , or a low crime rate, all of which add to the desirability of a property. A small number of people also use the word “amenity” for lavatory, bathroom and personal hygiene facilities.2
People who open their own restaurant