Part 1 (2 pages)
-11875310347940Go to the website Zomato.com and find one Dubai (or Abu Dhabi) restaurant with an average rating of 4.2 or higher, and another restaurant with a rating of 3.2 or lower (they must be in the same price category, and same city). Analyze between 5 & 10 user reviews (not bloggers or critics) for each and provide insight into the common factors that lead to the reviews valence (positive vs negative or combination):
Awani Jumeirah Beach Residence (JBR)2.9
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Analyse the elements that you believe drive the positive reviews. Provide evidence from your reviews.
Analyse the elements that you believe drive the negative reviews. Provide evidence from your reviews.
Awani restaurant didn’t meet customer expectation, the taste of the food was below the deserved price; according to the customer the food wasn’t worthy, the average prices were 20 to 50. Also awani restaurant failed in providing good service! Many reviews was complaining from the staff who working there; one review said “Very rude staff , terrible service very unprofessional” this will make customer avoid going to awani restaurant; I believe that the quality of the service and good staff is more important than the food itself because bad service and staff will make customer upset and don’t enjoy eating food besides that they will tell people to don’t go to this restaurant.
Relate your identified positive and negative factors to the expectancy disconfirmation model (satisfaction).
What other post-purchase aspects of the consumer decision making process can you observe from comparing these reviews? You might think about discussing topics such as word-of-mouth responses, satisfaction, service failure, and customer complaining behavior (the pages of you book that are most relevant are 378-381. Of particular use will be the concepts of 'expectancy disconfirmation' and the 3 consumer response actions).
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