Restructuring the Marketing Function for Greater Efficiency
Restructuring the Marketing Function for Greater Efficiency
Word count: 5,910
Table of Contents Table of Contents 2 Executive Summary 4 Task 1 5 Identify the key challenges and issues that changes in the marketing environment pose for both the relationships within the marketing department and those with other departments. 5 Evaluate the effect of these relationships on marketing performance and so identify the implications for the current marketing team structure 5 Economic instability and increase of demand 5 Changes in technological knowledge within the market 6 Supplier price changes 7 London Olympics 2012 7 Task 2 9 Critically analyse the differences between management and leadership in relation to the operation activities of the marketing function. 9 Management and Leadership within Company X 9 Recommend, with justification, how the marketing team should be restructured and how processes would be reviewed in the future to enable continuous improvement 10 Proposed Restructure 10 Data management 10 How processes will be reviewed 10 Marketing Support Executive and North-Based Events Presence 11 How processes will be reviewed 11 Task 3 12 Describe the role and relationships of the Marketing Manager during and after restructure. 12 Introduction 12 Sharing the knowledge 12 Communicate and advise priorities 12 Explain how a synergistic and harmonious team for marketing and relationships with other areas of the organisation would be established or improved. 13 Introduction Error! Bookmark not defined. Re-communicate the restructures and responsibilities 13 Clear objectives 13 One-to-one sessions 13 Feedback forums 14 Team building and socialising activities 14 Task 4 15 Develop a talent management programme to support the implementation of a restructured marketing function and the on-going success of the marketing team. 15 What is Talent Management? 15 The Talent Management Programme 16 Combat
Word count: 5,910
Table of Contents Table of Contents 2 Executive Summary 4 Task 1 5 Identify the key challenges and issues that changes in the marketing environment pose for both the relationships within the marketing department and those with other departments. 5 Evaluate the effect of these relationships on marketing performance and so identify the implications for the current marketing team structure 5 Economic instability and increase of demand 5 Changes in technological knowledge within the market 6 Supplier price changes 7 London Olympics 2012 7 Task 2 9 Critically analyse the differences between management and leadership in relation to the operation activities of the marketing function. 9 Management and Leadership within Company X 9 Recommend, with justification, how the marketing team should be restructured and how processes would be reviewed in the future to enable continuous improvement 10 Proposed Restructure 10 Data management 10 How processes will be reviewed 10 Marketing Support Executive and North-Based Events Presence 11 How processes will be reviewed 11 Task 3 12 Describe the role and relationships of the Marketing Manager during and after restructure. 12 Introduction 12 Sharing the knowledge 12 Communicate and advise priorities 12 Explain how a synergistic and harmonious team for marketing and relationships with other areas of the organisation would be established or improved. 13 Introduction Error! Bookmark not defined. Re-communicate the restructures and responsibilities 13 Clear objectives 13 One-to-one sessions 13 Feedback forums 14 Team building and socialising activities 14 Task 4 15 Develop a talent management programme to support the implementation of a restructured marketing function and the on-going success of the marketing team. 15 What is Talent Management? 15 The Talent Management Programme 16 Combat