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Retro Fitness: Investor Friendly Fitness Model

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Retro Fitness: Investor Friendly Fitness Model
Retro Fitness is a high value, investor friendly fitness model with strong-unit economics and streamline operations that is on track to grow to 300 locations by 2016. A strategic membership price point of $19.99 per month and state of the art equipment attracts new and experienced exercisers of all ages while ancillary offerings like Retro Blends Smoothie Bar, personal training, child care, group fitness, pro shop and tanning create multiple revenue streams maximizing bottom line returns.
This episode of Undercover Boss was unique in several ways one being that it is a franchise and operated by independent owners and that many of the jobs within the facility over lap one another. The two job descriptions focused on during the episode are the customer service representative (counter staff) that handles all member needs as well as works the juice bar and secondly the fitness trainer.
The counter staff is the first and last employees the member sees. The counter staff provides a warm and friendly atmosphere to the member. The counter is also the nucleus of the gym, most of the vital functions of the gym occur at the front desk. Not limited to but including everything listed below. Answering the phone and taking clear, detailed messages. Membership data must be
…show more content…
Therefore it is imperative that those training have consistently positive mental attitudes and are willing to connect and make contact with as many members as they can each and every day. They must have positive mental attitudes and be willing to both educate all members about the importance of professional instruction as well as selling themselves and what they do, after all, this is a business. The trainer works with the clients to create and maintain a working plan for health and body improvement. They are the people that work with the clients on exercise, diet, maintenance, and the client 's cheerleader for motivation and

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