Role Internet Marketing

School Of Health & Enterprise

Programme Title

Edexcel Extended Diploma Business Level 3
Edexcel Diploma Business Level 3

Unit

Unit 12

Internet Marketing in Business

Assignment Title
Marketing Online
Issue Date
Monday 10th March
Hand In Date
Friday 30th May

Students Name

Class Lecturer

Neil Gow
Assessment Criteria achieved
P1

M1

D1

P2

M2

P3

P4

P5

P6

Learning Outcomes

1. Know what role internet marketing has within a modern marketing context
2. Understand the benefits of internet marketing to customers
3. Understand the opportunities offered to businesses by internet marketing
4. Understand the challenges faced by businesses using internet marketing
This assignment is my own work. If I have worked with someone else or have received help I have shown this clearly in my work. I have given references for all quotations and materials from the work of other people.

Student signature……………………….. Date ……………….

Marking Criteria

Pass Criteria to be met

P1 describe the role internet marketing has within a modern marketing context
P2 describe how selected organisations use internet marketing
P3 explain the benefits to customers of a business using internet marketing
P4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business
P5 explain how internet marketing has made a selected business more efficient, effective and successful
P6 explain the challenges of globalisation facing a selected business when using the internet as a marketing tool

Merit
Criteria to be met

M1 analyse the benefits of internet marketing to customers
M2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketing

Distinction
Criteria to be met

D1 evaluate the effectiveness of internet