Sadu SI
STATISTICAL INFERENCE REPORT
SP14-EX-0017
Submitted to: Sir Mirza Naveed Baig
Abstract:
This survey is conducted to gather information on consumer’s mobile brand preference and popularity of certain brands among the consumers.
Purpose of this study:
As mobile phone use has become a common part of our lives in various activities, the goal of this study is to gather data on the mobile’s companies.
The questionnaire was designed to gather information from users of mobile media devices; however more than half of the questions were designed specifically for device owners.
Data Collection:
Primary data has been used by me in the form of Questionnaire & Observation.
Survey:
A small survey size of 50 persons is taken and received response from 40 persons.
Total Sample size = 40
Total population = 50
The survey questions assess the following areas: usage of mobile phone, model, reasons for using smart phones, latest mobile facilities, favorite brand, purchasing power for a mobile, features etc.
Methodology:
Sample size: 40 respondents
Sample unit: people of industry
Sampling Area: Industry
Sampling Techniques: Random Sampling Technique.
Key Findings:
Samsung leads with 32%.
28% followed by Nokia.
9% with LG.
8% with Apple and others.
Samsung is the favorite brand of the industrialist people.
Nokia is close competitor of Samsung.
The availability of LG and Apple is also good in market.
The below Pie chart shows the
SP14-EX-0017
Submitted to: Sir Mirza Naveed Baig
Abstract:
This survey is conducted to gather information on consumer’s mobile brand preference and popularity of certain brands among the consumers.
Purpose of this study:
As mobile phone use has become a common part of our lives in various activities, the goal of this study is to gather data on the mobile’s companies.
The questionnaire was designed to gather information from users of mobile media devices; however more than half of the questions were designed specifically for device owners.
Data Collection:
Primary data has been used by me in the form of Questionnaire & Observation.
Survey:
A small survey size of 50 persons is taken and received response from 40 persons.
Total Sample size = 40
Total population = 50
The survey questions assess the following areas: usage of mobile phone, model, reasons for using smart phones, latest mobile facilities, favorite brand, purchasing power for a mobile, features etc.
Methodology:
Sample size: 40 respondents
Sample unit: people of industry
Sampling Area: Industry
Sampling Techniques: Random Sampling Technique.
Key Findings:
Samsung leads with 32%.
28% followed by Nokia.
9% with LG.
8% with Apple and others.
Samsung is the favorite brand of the industrialist people.
Nokia is close competitor of Samsung.
The availability of LG and Apple is also good in market.
The below Pie chart shows the