Preview

Sales Strategies

Satisfactory Essays
Open Document
Open Document
729 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sales Strategies
Introduction

Many people mistakenly think that selling and marketing are the same, they aren't. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service. Marketing activities support sales efforts. Actually, they are usually the most significant forces in stimulating sales. Oftentimes, marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well, to pave the way for future sales and referrals. Sales managers are paid to plan, lead and control the personal selling process in the organization. This is one of the very important jobs in an organization. Sales management involves a specialized set of responsibilities within the broad field of marketing management. Some believe Sales- the only activity that directly generates income, is the most important of all marketing activities.

The diverse nature of the buying situation means that there are many different types and functions of selling. A salesperson using the sales concept, on the other hand, sometimes has the ability to individualize components of a sale, but the emphasis is ordinarily upon helping the customer determine if he/she wants the product, or a variation on it, that is already being offered by the company. In the sales approach, not much time is spent learning what the customer's "ideal" product would be because the salesperson has little say in seeing that her company's product is modified. Furthermore, he/she isn't rewarded for spending time listening to the customer's desires unless she has a product to match their desires that will result in a sale.

Sales Strategies

Customer Relationship Management is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success. If used effectively, CRM

You May Also Find These Documents Helpful

  • Best Essays

    Sales managers roles

    • 4673 Words
    • 19 Pages

    Sales managers should firstly, continuously achieve a conversation with his or her customer, provide customized service and recommendations to them in order to increase customer retention. Secondly, sales managers should build ongoing relationships and profitable partnerships with his or her customers. He or she should also act as a consultancy role towards the sales team, encouraging them to provide more than just selling to their customers, and always give personalized advice to them. Sales managers should also manage the sales force, which includes external agents and salespeople to ensure the success of the team.…

    • 4673 Words
    • 19 Pages
    Best Essays
  • Good Essays

    Many people would say that marketing and sales are exactly the same thing. However there are differences and understanding these differences is what makes people see that one is needed for the other to work. There are questions that should be asked such as what marketing strategies work best for the sales team and will help the company more, and how to explain to sales associates exactly what marketing is. For an employer, explaining what sales is to the marketing team and what marketing is to the sales team is imperative to the daily operations of the company. Most people know what sales is, considering it is the act of selling a service or good to a customer. What most do not fully understand is what marketing really is. While there are a lot of technical definitions of the term ‘marketing’, there are also a lot of interpretations of the definitions and all companies use marketing to a different degree and in different aspects.…

    • 712 Words
    • 3 Pages
    Good Essays
  • Good Essays

    CRM at minitrex

    • 598 Words
    • 3 Pages

    Customer Relationship Management is a strategy to develop strong relationships with the customer and to know more about the customer needs. Stronger relationships with the customers will help in the development of the business. CRM helps in understanding the needs of the customers by gathering the information about the customers, and this helps to market and sell the company’s products. CRM makes the use of technology and human resources for the development of the business. By implementing CRM…

    • 598 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Customer relationship management or CRM is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. It enables businesses to:…

    • 542 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Task1

    • 2724 Words
    • 11 Pages

    Customer relationship management refers to a series of processes, focused on initiating two-way communication exchanges with customers to have a detailed knowledge of their specific needs and buying patterns. The major benefit of a CRM system is that it helps business organizations in determining the type of customer best suited for the growth of their business. CRM enables business organizations to formulate strategies focusing on customer-driven growth and in providing superior and friendly customer experience…

    • 2724 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Rogers Crm

    • 2106 Words
    • 9 Pages

    Customer Relationship Management is a process implemented by a company to handle its contacts with its customers, clients and sales prospects. It involves using technology to organize, automate and synchronize the business process inside the company. It’s done to help the organization retain its existing customers, entice new customers to join and helps its employees to get information about products, customers , clients in a more faster and efficient way.…

    • 2106 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Process Flow

    • 1359 Words
    • 6 Pages

    John Ziegler was not able to understand the difference between sales manager and a sales representative. He felt too much excitement about his new position that he did not mind Phil Jackson’s tips on how to be a successful sales manager. A sales manager is the one responsible for the success and failure of an organization. He is the one who does the most critical role in reaching the sales targets and sooner or later creates revenue for the organization. A sales manager must be very clear about his role in the organization; he should be able to know what his role is about at the workplace. While a salesperson must make sure that every customer receives a great service by providing a friendly environment which includes greeting and recognizing…

    • 1359 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Fill (2006) points out that traditional image of personal selling which involves salesperson using a volley of insistent, persuasive messages to a confused consumer in order to push the sale to the end is changing and in nowadays the role of personal selling becomes even more important in the promotion mix. Kotler et al. (2004) underlines that in many cases the organisations do not look at the customer as a one off sale, nowadays the major customers have to be won and retained. The company try to show to customers that it has the capacity to serve them over the long period of time and that this…

    • 9989 Words
    • 40 Pages
    Powerful Essays
  • Powerful Essays

    Sales Manager. A Sales Manager is in charge of managing and supervising people and projects in order to sell more of a certain product or service.…

    • 4190 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    Sales Force

    • 2668 Words
    • 11 Pages

    Sales management can be most easily defined as planning, implementing, and controlling personal contact programs designed to achieve the sales and profit objectives of the firm. Overall, sales managers are responsible for directing the firm's sales program. In carrying out this objective, a sales manager assigns territories, sets goals, and establishes training programs. In addition to setting individual goals, sales managers monitor the performance of their salespeople and continually offer direction and leadership on ways to improve their performance.…

    • 2668 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    According to “USA Today,” marketing includes strategic activities utilized to inform your potential customers of your business while clarifying the benefits of patronizing your establishment instead of another. Sales strategies include measures used to gain customer orders. They are interdependent on each other. Without successful marketing, clients may not hear about your business; however, without sales, you may not procure necessary revenue from these people. Simply put, marketing strategies generate sales leads and sales strategies gain agreement to purchase a product or service, therefore generating revenue.…

    • 413 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing myopia Levitt

    • 430 Words
    • 2 Pages

    Levitt talks about misunderstanding differences between selling and marketing, too. He explains that selling is thinking about seller’s need which means converting a product into money, while marketing concentrates on buyer’s needs which include completely different things which are connected with making a product, providing it to a customer, and finally being consumed by a customer (Levitt 1960 p. 50).…

    • 430 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Personal Sales Tactics

    • 561 Words
    • 3 Pages

    Marketing which familiarizes the customer with the product, while sales communicates and closes the customer’s account. Sales and marketing uses various types of support to share and communicate the product to potential customers by using mail services and other advertising avenues to make the public more educated on the product.…

    • 561 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The term selling encompasses a variety of sales situations and activities. Selling, and the skills that are needed to do well, is rapidly changing. The modern style of selling is gradually taking over the old method, but many people who are already in the Sales department may need to participate in some sales training programs before they can fully operate as members of a modern selling team.…

    • 2712 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    What other better ways to earn money than sales? Sale is the act of selling a product or service in return for money or other compensation. What we see in the society nowadays? - Business, everywhere. Since the industrial revolution, businesses have been developing and have led to globalization. Opportunities is in this industry are rising. However, before we thought of the very good opportunities brought by the business industry, one must have to learn to manage sale.…

    • 776 Words
    • 4 Pages
    Good Essays