Service Plan Proposal for Jobstreet.Com Philiipines (Campus Segment)
A PROPOSED SERVICE PLAN FOR JOBSTREET.COM PHILIPPINES INC. (CAMPUS SEGMENT)
By Dhing L. Patulot
March 2012
Chapter I
EXECUTIVE SUMMARY
The recruitment landscape in the Philippines is proven to be a rolling one. Introduction of Internet and economic conditions redefined this landscape and gave birth for online recruitment industry. Jobstreet.com Philippines Inc. is one of those businesses that thrived from the changes of recruitment capabilities. Jobstreet.com Philippines Inc. began in 1999 with a noble mission of Improving Lives Through Better Careers. With this mission in mind, the company aimed to provide quality service for the jobseeker segment of the industry. Through the years, the company gained positive reputation in the market and as a result, the company is continuously hailed as the No.1 Jobsite in the Philippines with most job postings, most jobseeker database and most number of employers or recruiters. However, being the market leader in the industry is never an impediment to limit marketing efforts but a lead to improve more and maintain its current standing. Because of this, the proponents propose this service plan with the goals of increasing usage, increasing or expanding market share and providing additional revenues. To make these goals attainable, the proponents would like to implement several tactics, strategies and programs for the company as Service Development Programs (JobStreet.com campus Webpage Enhancement, Scholarship Integration Movement, JobStreet.com.Privilege.Career Card and 65K Challenge) and corresponding advertising strategies for each programs.
Aforementioned marketing efforts are aimed to be implemented for the benefit of the company and of the primary, secondary and tertiary target markets. However, there is no established budget for the marketing activities of the company, thus, the proponents assumed 7% of the revenue (Php405, 000,000) amounting to PHP 28, 350,000 as the budget for the whole marketing
By Dhing L. Patulot
March 2012
Chapter I
EXECUTIVE SUMMARY
The recruitment landscape in the Philippines is proven to be a rolling one. Introduction of Internet and economic conditions redefined this landscape and gave birth for online recruitment industry. Jobstreet.com Philippines Inc. is one of those businesses that thrived from the changes of recruitment capabilities. Jobstreet.com Philippines Inc. began in 1999 with a noble mission of Improving Lives Through Better Careers. With this mission in mind, the company aimed to provide quality service for the jobseeker segment of the industry. Through the years, the company gained positive reputation in the market and as a result, the company is continuously hailed as the No.1 Jobsite in the Philippines with most job postings, most jobseeker database and most number of employers or recruiters. However, being the market leader in the industry is never an impediment to limit marketing efforts but a lead to improve more and maintain its current standing. Because of this, the proponents propose this service plan with the goals of increasing usage, increasing or expanding market share and providing additional revenues. To make these goals attainable, the proponents would like to implement several tactics, strategies and programs for the company as Service Development Programs (JobStreet.com campus Webpage Enhancement, Scholarship Integration Movement, JobStreet.com.Privilege.Career Card and 65K Challenge) and corresponding advertising strategies for each programs.
Aforementioned marketing efforts are aimed to be implemented for the benefit of the company and of the primary, secondary and tertiary target markets. However, there is no established budget for the marketing activities of the company, thus, the proponents assumed 7% of the revenue (Php405, 000,000) amounting to PHP 28, 350,000 as the budget for the whole marketing