Significant Differences And Testing For Association
Dr. Oates
MKTG 3365
December 14, 2011
Questions Ch. 12
1. Explain the difference between testing for significant differences and testing for association. If a relationship present between two variables, it is important to know thw direction, the direction of a relationship can be either positive or negative. An understanding of the strength of association also is important. Researchers generally categorize the stenght os association as no relationship, weak relationship, moderate relationship, or strong relationship. If a consistent and systematic relationship is not present, then there is no relationship. 2. Explain the difference between association and causation. It depends if we have a linear relationship, which means the strength
MKTG 3365
December 14, 2011
Questions Ch. 12
1. Explain the difference between testing for significant differences and testing for association. If a relationship present between two variables, it is important to know thw direction, the direction of a relationship can be either positive or negative. An understanding of the strength of association also is important. Researchers generally categorize the stenght os association as no relationship, weak relationship, moderate relationship, or strong relationship. If a consistent and systematic relationship is not present, then there is no relationship. 2. Explain the difference between association and causation. It depends if we have a linear relationship, which means the strength