Situation Analysis for Yakult Company
Introduction - ANA
* Who is it written for?
With the beginning of term three we, us students, are required to start working on projects at a professional level. The first task that we already received is a cooperation of two parties, in this case The Hague University and “Yakult” company. After receiving a brief from the Yakult’s company, we are supposed to create a new product for an out-of-home channel with the DNA of its mother brand. In order for us to build the concept for the new product we need to apply the skills and knowledge that we already received during the first two terms of our studies. This is a broad project and the process of making it is really long because we need to go through a lot of thinking, planning, team working, researching and writing. Our paper is going to mainly be supervised by our teachers, who are going to choose the four best ideas, which will be then presented and discussed together with Yakult. The project is crucial for both the Yakult’s company and us, the students of The Hague University, because both sides are benefiting. We as students will be able to obtain the credits that we need and thus pass our studies, and Yakult will have the information and ideas needed to come up with a new product for the OOH channels. * What is the communication plan about? For the Communication Research class we have to deliver a communication plan that is going to be composed of several topics regarding the company Yakult and our new product. The first part is formed of an introduction about the company and the brief that we attended after this the situation analysis is presented and here we have the most important facts about the company , the products , its competitors and the market that Yakult is falling in. An important part in our repost is going to be the target audience, here we are going to show you our research that made us to decide on a specific target audience. Another important part is the brand concept plan and the insight
* Who is it written for?
With the beginning of term three we, us students, are required to start working on projects at a professional level. The first task that we already received is a cooperation of two parties, in this case The Hague University and “Yakult” company. After receiving a brief from the Yakult’s company, we are supposed to create a new product for an out-of-home channel with the DNA of its mother brand. In order for us to build the concept for the new product we need to apply the skills and knowledge that we already received during the first two terms of our studies. This is a broad project and the process of making it is really long because we need to go through a lot of thinking, planning, team working, researching and writing. Our paper is going to mainly be supervised by our teachers, who are going to choose the four best ideas, which will be then presented and discussed together with Yakult. The project is crucial for both the Yakult’s company and us, the students of The Hague University, because both sides are benefiting. We as students will be able to obtain the credits that we need and thus pass our studies, and Yakult will have the information and ideas needed to come up with a new product for the OOH channels. * What is the communication plan about? For the Communication Research class we have to deliver a communication plan that is going to be composed of several topics regarding the company Yakult and our new product. The first part is formed of an introduction about the company and the brief that we attended after this the situation analysis is presented and here we have the most important facts about the company , the products , its competitors and the market that Yakult is falling in. An important part in our repost is going to be the target audience, here we are going to show you our research that made us to decide on a specific target audience. Another important part is the brand concept plan and the insight