Snickers Ads: Hindry Or Hangry?

The term “hangry” is defined as being in an irritable state due to being hungry (Urban Dictionary). Numerous of individuals tend to relate to this feeling and act out when they haven’t eaten. This is caused by not feeling satisfied, therefore people are most likely to be short tempered. This phenomenon is used in many of the company Snickers’ ads to showcase people as “hangry” when they’re in the need of food. Additionally, when people are hungry they seem to act like somebody else and not themselves according to the many of Snickers’ ads. For instance, the Snickers ad staring Betty White demonstrates that people aren’t their true selves and need to eat a Snicker to be themselves again. White is portrayed as an old moody grandma not knowing
In the ad, Betty White who is playing football with some friends in the field is strugglinh to play and is not at her best. For instance, she is running to the football being thrown but she similarly gets thrown to the muddy groud from one of the players of the oppoisite team. This results tthen for the team that White is in to regroup and talk it out with Betty White. White is shown complaiming and being hurt, yet the teammates are not having the complaints, therefore one of the teammates tell Betty White “Mike you’re playing like Betty White out there” which then leads to White being offered a Snickers and is turned back to Mike. Ulimately, Mike is back to himself and is no longer acting like Betty White in the result of eating the snickers. The words “You’re not you when you’re hungry” is shown on the screen and then “Snickers Satfies” appears right after. This shows that in the need of food, counless of people act
The snickers ad uses techniwies like characters to get the point across that people are not at their peak when their stomachs are empty. Specifically, Snickers used Betty White, a very acliamned actress, known from all ages to be in the commericial and act comedic. For instance, the purpose of Betty White to be in the commercial is to display Mike as a bad tempered grandma, in the result of Mike being hungry. Furthermore, Snickers used the technqie characters as well to target a variety of people in the relable feeling of acting like someone else while being hungry. The ad reaches out to all age groups and races, due to the fact they have chacrers of different varitons, which is successful since it aims at countless of people like in McDonalds ads, which is one of the most successful family restaurants in the nation. The author of “Masters of Desire: The culture of American Advestisong” by Jack Solomon, explains that McDonalds is a successful company since its their goal to have numerous of people to buy their product “Mcdonald’s success can be traced to precision of its advertsing…McDonalds pitches its burgers simultaneously at different age groups, different classes, even different races….”(Solomon 171). This reveals that McDonalds showcase their their products to all all groups and races, just as Snickers did in this ad to target an audience on