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Social Media: Bane or Boon?

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Social Media: Bane or Boon?
SOCIAL MEDIA: BOON OR BANE?
Roberto M. Macatuggal, Ph.D.

Web 2.0 has enabled web-based services, such as social networking sites, wikis, communication tools, etc., that emphasize collaboration and sharing among users. This platform (Davis, 2012), described simply as the read/write web, allows users to be both consumers and producers of online content. It is an interactive two-way web; a place where everyday folks with Internet access can create and edit stuff. Davis compares Web 1.0 and Web 2.0: Web 1.0 was a place to go and get, while Web 2.0 is a place to be and do. Gregory (2011) clarifies further that Web 2.0 allows for participating and sharing in the production of resources. It is about communities, participation, and peering.
A social network (Wikipedia) is a theoretical construct that is used to study the relationships between and among individuals, social units, or even whole societies. Georg Simmel pioneered in early structural theories in Sociology and Jacob Moreno is credited for having developed the first sociograms in the 1930s to study interpersonal relationships. Web 2.0 social networking working capabilities have spawned the development of social media tools.
What is social media? According to Parker (2011) social media are the uses of Web technology to spread messages through social interaction that happens online.
Rean John Uehara (Webdesigner.com) defines social media as a combination of human interaction through web applications where people produce their own content, mold their own experience, and define their online presence. A loose definition of social media is that it’s like a country, people gather and interact with massive amounts of people from their area and abroad. It’s really a broad place, both wonderful and terrible depending on its use.
Two of the most popular social media are Facebook (visited at http:// blog.facebook.com/blog.php?post =287542130) which claims to have more than 400 million users and Twitter



References: Arora, Nakul. 5 Ways Educational Institutions Can Use Facebook and Twitter For Studies And Coordination. Davis, Cheryl Ann Peltier. (2012). The Cybrarian’s Web. London: Facet Publishing. Gregory, Vicki L. (2011). Collection Development and Management for 21st Century Library Collections: An Introduction. New York: Neal-Schuman Publishers, Inc. Parker, Catherine .(2011). 301 Ways to Use Social Media to Boost Your Marketing. New York: McGraw-Hill. Prateek, Shah. Use, Misuse and Abuse of Social Media. Posted at http://greensmyles.com/2012/06/the-use-and-misuse-of-social-media/ Uehara, Rean John. Social Media Misuse That Could Cost You Big Time. Webdesigner.com.

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