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Social Media for Business Communication

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Social Media for Business Communication
Social Media for Business Communication
I-Introduction
Social media means all new online media. They include social networks, blogs, micro blogs, wikis, etc. They allow everyone to create, share and view what others post on their wall. Social media on the Internet are virtual clusters of individuals or legal persons (associations, enterprises, institutions) for their members to discuss and exchange information on dedicated sites. Everyone uses them for specific reasons:
• Individuals to share information, links, interests, search for people, upload photos, videos, etc.
• Professionals to generate business, promote their business, services, business intelligence to follow the trends, make recruitments, etc.
Experiencing social networks in recent years an exponential growth. Facebook, the most famous of them went in the world. The strength of social networks is their immediacy and speed. Just a user finds a product, a service or a person of interest for the information of real-time. The potential of social networks is huge for companies that want to expand their customer base, their reputation and sales. Social networks attract more people on the Internet. Companies must learn to use it to go to new targets. This new channel of communication can enhance J.D. Byrider’s presence on the Internet, increase the number of customers and recruit the future employees differently.
II-Historic of social media: Facebook, Twitter and YouTube.
A-Facebook
This is the most popular social network with 500 million members, 15 million in France. It has the advantage of being free. Many people enroll to find old classmates or chat with their friends. From a professional point of view, Facebook can be used to make a business, including its services or products. Given its incredible number of users and its growth rate, this site has become an important media to exploit to develop awareness of your company.
B-Twitter
This is a micro blogging service that is to say that users have


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