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Social Networking
Audio Clip Plan and Script

Title of Audio Clip:
Community Spirit Radio Ad

Story Outline:

I am creating my audio clip for young adults and children. The radio advert will be used to promote an event in the local area that is being run by the governments Community Spirit initiative. The audio clip (advert) will inform people of the event who listen to the radio, maybe in the car on the way to work or when parents are picking up their children from school.

The radio advert will use both primary and secondary sounds. The primary sounds will be those that have been recorded by myself, such as the narration and dialog in the advert. The secondary sounds that will be used in my advert are any music that has been used, or sound effects (like a school bell for example). I will use some existing sounds that are well known because the target audience will be far more likely to memorise a piece of music over spoken language because “music tends to linger in the listeners mind.” – Source: http://mq.oxfordjournals.org/content/73/4/557.full.pdf+html

I will record a voiceover using a headset microphone that will be plugged into a pc, and a piece of software called audacity. Audacity is a free piece of software that allows audio recording an editing. It allows me to use multiple tracks to build up my layers of different audio, and alter them using various effects.

I will export the finished podcast as an MP3 for various reasons. MP3s are compressed audio. This means that they are much smaller in file size. This means that it can be sent out to the radio stations easier as it will be small enough to fit on an email attachment. The second reason for choosing MP3 is that it is the most widely recognised format out there! Almost all PCs and electronic music devices know how to play an MP3 format sound file.

Sounds I will need:
Source
Name
Description
Length
Effects
My own recording.
Narration
This is a narration of my own voice.
26 seconds

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