The Correct Design of an Event Focusing on the Senses
Five Senses Analysis
How would you use a focus group to establish the correct design of an event focusing on the five senses?
“When attempting to satisfy the needs of guests, remember that the five senses are very powerful tools. Like five winning cards in the Event Leader’s hand, combining the five senses—tactile, smell, taste, visual, and auditory—to satiate the needs of guests is the primary consideration when designing the event environment. The olfactory system creates instant emotional and creative reactions within your guests…Use the senses as instruments to tune the imagination of guests. Be careful to avoid playing sharp or flat notes by overdoing it. Find the perfect sensory melody and guests will become involved in your event creatively and emotionally.” (Goldblatt, p. 81) The use of a focus group to establish the correct design of an event by focusing on the five senses
Soundscaping
To communicate with the guests at an event, you must design a sound system and effects that are unique and powerful enough to capture their attention. (Goldblatt 81)
Visual Cues
Both the baby boomers and generation Y were raised in front of television sets and therefore require strong visual elements to assist them with experiencing your event. This includes using proper signs to orient the guest and provide clear direction. Additional visual elements that must be considered are the proper and repetitive use of key design elements such as the logo. (Goldblatt 82-83)
Touch
Whether you are considering the cloth that will dress the banquet table, the napkins, or the printed program, touch will immediately convey the quality of the event environment. To establish this sense, use several different textures and, while wearing a blindfold, touch the various elements to determine what feelings are promoted. When handling the cloth, do you feel as if you are attending a royal gala or a country picnic? When holding the program, are you a guest of the king or the court jester?
How would you use a focus group to establish the correct design of an event focusing on the five senses?
“When attempting to satisfy the needs of guests, remember that the five senses are very powerful tools. Like five winning cards in the Event Leader’s hand, combining the five senses—tactile, smell, taste, visual, and auditory—to satiate the needs of guests is the primary consideration when designing the event environment. The olfactory system creates instant emotional and creative reactions within your guests…Use the senses as instruments to tune the imagination of guests. Be careful to avoid playing sharp or flat notes by overdoing it. Find the perfect sensory melody and guests will become involved in your event creatively and emotionally.” (Goldblatt, p. 81) The use of a focus group to establish the correct design of an event by focusing on the five senses
Soundscaping
To communicate with the guests at an event, you must design a sound system and effects that are unique and powerful enough to capture their attention. (Goldblatt 81)
Visual Cues
Both the baby boomers and generation Y were raised in front of television sets and therefore require strong visual elements to assist them with experiencing your event. This includes using proper signs to orient the guest and provide clear direction. Additional visual elements that must be considered are the proper and repetitive use of key design elements such as the logo. (Goldblatt 82-83)
Touch
Whether you are considering the cloth that will dress the banquet table, the napkins, or the printed program, touch will immediately convey the quality of the event environment. To establish this sense, use several different textures and, while wearing a blindfold, touch the various elements to determine what feelings are promoted. When handling the cloth, do you feel as if you are attending a royal gala or a country picnic? When holding the program, are you a guest of the king or the court jester?