ASSIGNMENT: FINAL ESSAY
ZAHRA HUSEINI
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Foundation in Communication
Semester 2
SOCIAL STUDIES ESSAY
How has mass media in your country educated the expatriates and foreigners about your culture and traditions? How the mass media enlightens them about people’s behavior and social norms?
Pakistan is a liberal country with a population of 180 million. Although it is a Muslim state with a Muslim majority of 90% yet the country is governed by the principles of the First Amendment and hence practices the Five Basic Freedoms; Freedom of Assembly, Freedom of Petition, Freedom of Religion, Freedom of Speech and even Freedom of Press.
In Pakistan although the censorship board is active and effective but following the Freedom of Press and Freedom of Speech, it gives everyone, especially mass media rights to publish, print and broadcast anything and everything.
Since the introduction of internet and television, print media has suffered a little and has lost its place amongst its audience but nonetheless, it still remains to be vital source of information especially in the rural areas of Pakistan.
A major event in the history of Pakistani media occurred when in 2000 General Parvez Musharraf introduced the Freedom of press Act and thereby gave private companies permission to operate their private TV channels and hence compete with the national TV channel knows as PTV (Pakistan Television). It resulted in many private TV channels broadcasting new and exciting shows and dramas 24hours a day. This helped in people returning to their own media rather than relying on the international media as the source of entertainment, which was greatly influencing the young minds to become more Westernised.
The first ever private TV channel was Geo after which several others such as ARY, Indus Vision, Hum etc started their transmissions. Currently, Pakistan has around 250 private TV channels which are being watched all over Pakistan.