SOEL School Of English Language Launch Marketing Plan
SOEL: School of English Language Launch Marketing Plan
Table of Contents Page
Executive Summary 2 Mission Statement 2
Situation analysis 3 Competition Analysis 3 SOEL Launch SWOT Analysis 4
Market Segmentation 4 Research 4 Target Segmentation 4 Conversation Strategy 6 Positioning 8
Unique Selling Position 9
Selected Marketing Strategy 9 Place 9 Price 10 Product 12 Promotion 13
Branding 15
E-Marketing 15
The Launch Plan 17
Marketing Expense Budget 19
References 20
Executive Summary:
The School of English Language (SOEL) is a general English learning school and a specialized teaching institute, which helps students, achieve their Goals and find Job Opportunities. SOEL will be launching two new schools in Moscow and Madrid. A target audience for both cities has been identified to attain a market position. Due to SOEL’s unique selling position, its student quota should be easily reached. Different Marketing strategies have to be used to attract different audiences. Both launches will consist of a prelaunch, also a main launch followed by 2 open days, both carried out at the schools and also serve as an official opening for both.
Mission statement:
“To provide students with English Language skills at the highest standards and inspire confidence to overcome the language obstacles in their professional, academic and personal lives.”
Situation Analysis:
Competition Analysis:
We need to understand what the competition is offering? Are they targeting a similar customer? If so how? What are their resources? Their promotion, service quality and price? Utilizing this information can help SOEL during their launch as the goal is to present and position our brand in better light
Table of Contents Page
Executive Summary 2 Mission Statement 2
Situation analysis 3 Competition Analysis 3 SOEL Launch SWOT Analysis 4
Market Segmentation 4 Research 4 Target Segmentation 4 Conversation Strategy 6 Positioning 8
Unique Selling Position 9
Selected Marketing Strategy 9 Place 9 Price 10 Product 12 Promotion 13
Branding 15
E-Marketing 15
The Launch Plan 17
Marketing Expense Budget 19
References 20
Executive Summary:
The School of English Language (SOEL) is a general English learning school and a specialized teaching institute, which helps students, achieve their Goals and find Job Opportunities. SOEL will be launching two new schools in Moscow and Madrid. A target audience for both cities has been identified to attain a market position. Due to SOEL’s unique selling position, its student quota should be easily reached. Different Marketing strategies have to be used to attract different audiences. Both launches will consist of a prelaunch, also a main launch followed by 2 open days, both carried out at the schools and also serve as an official opening for both.
Mission statement:
“To provide students with English Language skills at the highest standards and inspire confidence to overcome the language obstacles in their professional, academic and personal lives.”
Situation Analysis:
Competition Analysis:
We need to understand what the competition is offering? Are they targeting a similar customer? If so how? What are their resources? Their promotion, service quality and price? Utilizing this information can help SOEL during their launch as the goal is to present and position our brand in better light
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