Question
Some years ago John Cauldwell who founded and ran Phones 4U was petitioned by his retail branch managers to ban the use of E-mail. After consultations with his staff Cauldwell ordered the cessation of internal E-mails. Discuss both the problems and benefits of such a policy and cite other examples of organisations which have pursued a similar course. Give examples of some of the alternative which been adopted to replace internal E-mail.
With plenty of their controversial advertising campaigns, it’s hard to find someone who hasn’t heard of or knows of Phones4U. In 1987 John Caudwell along with his brother Brain Caudwell started wholesaling and distributing mobiles phones, founding Midlands Mobile Phones which later become the Caudwell group giving birth to the retail arm Phones4U. They ran into success, catching the telephone communication bubble as it was blossoming, more and more people where interested in telephones which resulted in Phones4U growing to more than 550 stores nationwide. Phones4U stopped using E-mail due to pressure from its managers; i will look at the advantages and disadvantages of e-mail within an organisation. Many companies are now following what Phones4U did by banning E-mail or reducing the use of it. By banning the use of E-mail some companies have developed alternatives, in this essay i will look at some of these alternatives for E-mail.
In a fast growing company such as Phones4U communication is imperative and creates a healthily flow of information between the stakeholders. Rosemary Stewart in the late 60’s and Henry Mintzberg in the early 70’s carried out research on managerial behaviours and characteristics and in both findings, communicating to employee’s, and people played a big role as managers had to communicate, motivate and lead different types of people in different ways.
Fayol believed that Managers had to make Plans, Organise people and materials, motivate their work force
Bibliography: http://atos.net/en-us/about_us/zero_email/default.htm Daniel Thomes, Phones 4U bans Internal Email, Tuesday 23 September 2003 11:21http://www.computerweekly.com/news/2240052651/Phones-4u-bans-internal-e-mail, John Leyden, Liverpool Council bans email on Wednesdays, 10th July 2002 14:34 GMT, http://www.theregister.co.uk/2002/07/10/liverpool_council_bans_email/ Hubert Tardieu, Zero Email, 21 December 2011, 10:34 http://atos.net/en-us/about_us/zero_email/default.htm