Sony PlayStation 3 is a popular video game console dedicated for home user. This console was preceded by Sony PlayStation 2 which gains popularity since mid of 2000 to 2006. Since the release in 2006, Sony PlayStation 3 has evolving two times including PlayStation 3 Slim and PlayStation 3 Super Slim, and more than 75 million consoles have been sold in all over the world.
This console features Blu-Ray discs as the games media, wireless stick controller, and great connection with online gaming through PlayStation Network. It’s also offering special feature such as connectivity with PlayStation Portable and PlayStation Vita.
The key competitive advantages of PlayStation 3 compared to another console are:
1. Attractive games series related to legendary games franchise which in several cases exclusively only available for PlayStation 3
2. Anti-piracy for game disks. If a player try to use pirated games in their console, PlayStation Network would automatically detect such violation and taking several steps such as banning the account, banning the IP address, and finally banning the console’s unique ID. Which in turn would totally banned the console from being played online even if it has been undergoing factory reset.
3. Great connectivity with handheld console such as PlayStation Portable and PlayStation Vita. This gives players opportunity to get connected to their existing profile whenever they’re online.
4. PlayStation Network which offers several benefits such as:
Anti-cheat system
Free membership
Huge range of classic memorable games from early generation of PlayStation
PlayStation Plus premium membership that offers discounts for many games in PlayStation online store
5. Blu-Ray player that ready to play contents such as music and movies
PlayStation 3 segmentation is influenced by the fact that its price is not cheap, while on the other hand it’s focused more toward genuine gamers who like to compete against each other rather than