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Starbucks
2006 SPECIAL SUPPLEMENT

Embracing Corporate and Boardroom Diversity

IN ASSOCIATION WITH

I n today’s globally inter-connected world, companies are finding that having a diverse board of directors is as critical to business strategy as revenue and productivity goals. It’s not just a gesture–it’s smart business. But embracing diversity means more than meeting a quota or hanging a plaque promoting diversity values in the halls of corporate headquarters. Diversity must be integrated throughout the organization from the ground up– starting with the hiring process and employee orientation to employee retention and customer and vendor relations.

We now think of diversity as stretching beyond the traditional notions of gender, age, nationality, and race to include a broader range of thoughts, perspectives, and competencies. And nominating committees are examining the diversity of their boards with a more critical eye: What are existing members’ backgrounds and skills and how do they enhance the value of the company? What skill areas are lacking that might be met by new members? Would a more diverse group enhance the company’s performance?

At Heidrick & Struggles, we understand the power of diversity to drive results but are mindful of the potential risks, so we welcomed the opportunity to work with Corporate Board Member on this inaugural special supplement on board diversity. For more than 50 years, organizations have relied on us to help them build winning leadership teams. Our commitment to diversity is reflected in our own leadership as well as our global consulting staff and in the leadership teams they help our clients build.

In the following pages, Heidrick & Struggles’ Veronica Biggins and Ted Dysart discuss the compelling issues facing today’s directors as they strive to build best-in-class corporate boards. We’re also pleased to bring you the insights of PepsiCo Chairman and CEO Steve Reinemund, as well as Sempra Energy executives

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