Preview

Starbucks Ethical Behavior

Powerful Essays
Open Document
Open Document
1535 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Starbucks Ethical Behavior
Business Ethical Behaviour of star bucks

Over the last two decades social corporate responsibility has become an increasingly important factor in the business world. Corporate Social Responsibility is concerned with treating the stakeholders of a company or institution ethically or in a responsible manner. “Ethically or responsible' means treating key stakeholders in a manner deemed acceptable according to international norms “ Hopkins (2011).By social corporate responsibility we mean that businesses and organization that reflect their ethical , legal and social consequences on their management decisions. Business ethics are followed by all organization globally. While some of them are ethically acceptable by society , the other are unethical and not acceptable. Presently the Corporate Social Responsibility is measured by the contribution of an organization towards improving the luxury of people lives. One of the business organization that will be discussed here is the global coffee cafe chain Starbucks. Two of the key issues of Starbucks addressed in this essay are the treatment of the company towards its employees and the treatment towards the coffee growers.

How does Starbucks treats its suppliers?
Starbucks café chain buys most their products directly from farmers at an acceptable market price. The ethics followed by Starbucks in doing business with coffee producers are greatly accepted by society due to their policy of fair trade. Most of their coffee procurement are from developing countries where farmers or coffee producers are underpaid for their produce. Two of the ethical theories that I have selected to analyse Starbucks approach to corporate social responsibility are the Utilitarianism theory and Ethics of rights and justice. This theory is a normative ethical theory that states the morally right course of action that should be taken. Utilitarianism approach focuses on the fact that its course of action brings maximum benefit to

You May Also Find These Documents Helpful

  • Good Essays

    Many of the case analysis in this book contain companies who have been under scrutiny for its ethical behaviors. There are some that provide great examples of how an ethical business should run. Through excellent use of social responsibility, employee compensation, and a good product, the New Belgium Brewing Company stands out as an excellent example.…

    • 838 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Corporate social responsibility can simply be identified as a duty, which is not a legal obligation lately, under very much consideration by every multinationals, as well as the growing firm. The ongoing concern is meant to increase the awareness between the business Individuals, to implement and draw line which should clearly indicates that what social obligation an organization has towards the society.(Caroll,1970) (Caroll, Archie, B.(1991). The pyramid of corporate social responsibility is towards the moral management of organization stakeholder.…

    • 2712 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Starting in Seattle with one store, Starbucks has grown across the country and has become a household name delivering one of the best tasting coffees in existence. The first Starbucks opened in 1971, serving fresh roasted coffees. “Today, more than 15,000 stores in 50 countries, Starbucks are the premier roaster and retailer of specialty coffee in the world” (Starbucks, para. 7, 2010). The organization has been successful because of excellent managerial skills and implementing sound business decisions. Starbucks mission statement reads as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2010, p. 1). The company values its relationships with communities, its stores, business partners, shareholders, and employees. Responsible ethical character and compliance helps the Starbucks brand protect its reputation. This paper will explain the role of ethics, procedures, Securities and Exchange Commission (SEC) compliance, and evaluate the financial performance of the Starbucks organization.…

    • 1649 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    The CEO of Starbucks made his position on equal rights crystal clear. By making this decision and speaking publicly on the topic he was applying the theory of the Judeo-Christian Person as Ends/Agape. This theory says to love your neighbor as you love yourself. The CEO makes it clear that he believes that all of his employees should have equal rights no matter what their sexuality is. This shows that he believes that everyone should be treated as equals. A large part of this theory has to do with love, especially human love. The CEO shows his way of thinking has more to do with love than with greed. He disagrees with Kevin O'Leary when Kevin says that the CEO of a coffee shop has no business weighing in on social issues. The Starbucks CEO believes…

    • 365 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Study

    • 388 Words
    • 2 Pages

    Starbucks' approach to social responsibility relates to stakeholders, societal, and profit responsibility in many ways. It relates to stakeholder responsibility with the employees or partners, their coffee farmers, and customer satisfaction. The video stated "social responsibility start with the employees". Starbucks offer employees health care benefits and stock options to all employees half time or full time. Employees are called partners and this motivation makes employees want to come to work. Starbucks makes sure that their coffee farmers are happy as well. Because they are who keeps the company going is has put it where it is today. They are offered fair wages, reasonable prices, and they make sure that their farming conditions are good. Starbucks also makes sure they keep customers loyalty because they wouldn't be able to have a good Corporate Social Responsibility (CSR) which benefits every aspect of the company. Reports are also sent out so stakeholders know what the business is doing.…

    • 388 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Strategic Initiative Paper

    • 1626 Words
    • 7 Pages

    Starbucks has a long-standing effort in ethical conduct and global responsibility. One of the major efforts is sourcing ethically grown coffee. For example, Starbucks’ Annual Report for the 2009 states that “the Company’s focus is on ethically sourcing high-quality coffee, reducing its environmental impacts, and contributing positively to communities. Starbucks Global Responsibility strategy and commitments are integral to the Company’s business strategy.” (Starbucks Corporation, 2009, Annual Report).…

    • 1626 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    The article by Royle T., ‘Realism or idealism Corporate social responsibility and the employee stakeholder in the global fast-food industry’, published in 2005, is mainly focused on CSR (Corporate social responsibility). CSR has some earnest and ominous influences in nowadays businesses and corporations. The author is first persisting on the rights of employees and employers. Though almost all of the global companies in the world do not intend to care about CSR, the author’s perspective insists that CSR’s activities are crucial for the future existence of the companies. The article insinuates that some globally known companies are acting properly in a socially responsible behavior. Further, the author’s main purpose of writing this research article is about the global fast-food industry. Indeed, the author focuses on the inadequate treatment of employees at McDonald’s. It is clearly stated that the only concern of companies such as McDonalds is in money, making profit at any price, whilst the requirements of CSR and human rights lie somewhere completely opposites to their demeanor.…

    • 984 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Starbucks Essay

    • 829 Words
    • 4 Pages

    The three major stakeholders for Starbucks are their suppliers, employees, and customers. The external stakeholders of Starbucks are the suppliers and customers, while employees are internal stakeholders. Starbucks Company follows valuable practices and good citizenship in order to motivate its stakeholders. The company is motivated to help create a better future for coffee, communities and the farmers. This is established based on a shared interest to endure the making of high quality coffee.…

    • 829 Words
    • 4 Pages
    Good Essays
  • Good Essays

    There is more than one definition for corporate social responsibility. One way in which it can be defined is the obligation of organization management to make decisions and take actions that will enhance the welfare and interests of society as well as the organization (Daft, 2003). In other words, corporate actions have social implications, and managers have a responsibility to act in ways which benefit society as well as the organization (Body, 2005). The difficulty that most companies of today are facing is that investing money in order to become more socially responsible may benefit one of the company’s…

    • 537 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Starbucks was ranked tenth the best ethical company in the world that has has been constantly proving to the the world how Social responsible they are. Is an American coffee company and coffeehouse chain. Found on March 30, 1971; 45 years ago Pike Place market, Elliot Bay, Seattle, Washington, U.S. The founders are Jerry Baldwin, Zev Siegal, Gordon Bowker. Some of Starbucks Coffee Company subsidiaries are Ethos water, Evolution fresh, Hear music, La Boulange Bakery, Seattle’s Best Coffee, Tazo, Teavana, and Trorefazione italia. Starbucks is considered the main representative of "second wave coffee," initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience, while popularizing darkly roasted coffee. Starbucks holds roughly thirty-three percent of the market share for coffee in the U.S. Specialty coffee drinks account for around 75 percent of Starbucks’ sales, but an increasing amount of its business is centered on selling whole bean coffees and merchandise.…

    • 231 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    on being involved with projects that help improve the community, recycling and "making a difference…

    • 336 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Neville, M. G. (2008). Positive deviance on the ethical continuum: Green Mountain Coffee as a case study in conscientious capitalism. Business and Society Review, 113, 555-576.…

    • 626 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Csr Pyramid

    • 2937 Words
    • 12 Pages

    Today, in this complex business environment where all business enterprises are surviving by realizing maximum profits possible, there exists a mechnism called Corporate Social Responsibility (CSR) that is providing the required edge towards success. Corporate social responsibility (CSR) is the way a corporation achieves a balance among its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. This is because it is a belief in public that for a business, there are obligations to follow in furtherance to profits or economic goals and social responsibilities are being considered under their company goals. According to Wood, the “basic idea of corporate social responsibility is that business and society are interwoven rather than distinct entities” and that expectations are placed on business due to its three roles: as an institution in society, as a particular corporation or organization in society, and as individual managers who are moral actors within the corporation. This paper shall talk about one of the ways to view corporate social responsibility, viz. through Archie Carroll’s CSR Pyramid, which he claims the CSR model to be accepted by a conscientious businessperson and be dealt with four kinds of social responsibility – economic, legal, ethical and philosophical. Later, this paper shall bring in case study of an Indian company, Bajaj Auto Limited, that, more or less, works on the same principles as Carroll’s model and its social responsibilities be scrutinized accordingly, without pitching aside the company’s business motive.…

    • 2937 Words
    • 12 Pages
    Best Essays
  • Good Essays

    such as children who may be disadvantaged. First of all, on August 14 2007, Mattel`s product,…

    • 2352 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Corporate Social Responsibility has gradually developed into one of the greatest ethical aspects that have to be adhered to by almost every profit-making organization in order to prove their social sustainability. The term Corporate Social Responsibility (CSR) denotes “the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner” (“Corporate Social Responsibility”, n.d.). CSR which is also known by the names like strategic philanthropy, corporate citizenship, social responsibility etc, contribute a lot to the maintenance of a good public image of an organization and the process itself is very much important for businesses to make clear before their stakeholders the businesses actual role in the society. Today without being socially responsible a corporation is not going to sustain itself properly and every large business organization today, in order to taste success and secure the social license, must operate in an economically, socially, and environmentally responsible manner adhering to the principles of Corporate Social Responsibility.…

    • 2203 Words
    • 7 Pages
    Good Essays