Strategic Management
Bachelor of Business (Hons) in Management CW_BRLMB_B_Y4
Higher Diploma in Business in Management CW_BRLBM_H_Y5
Higher Diploma in Business SCM CW_BRSCM_H_Y5
Higher Diploma Fund Accounting & Risk Analysis CW_BRARA_H_Y4
Module Title
Strategic Management
Module Code
MGMT H4R04, MGMT H5R14, MGMT H5R01, ACCT H4R11
Assignment Number
1
Assignment Type
Take home assignment
Weighting
30%
Submission date
Thursday 24th October
All script assignments must be submitted via TurnItin through blackboard & also to your lecturer on night indicated above – please ensure that they are signed in.
LLL extension policy applies as outlined in the student handbook. Extensions will only be granted under exceptional circumstances and by those indicted below: Anne Meaney or John O’Neill (LLL Carlow & Wicklow)
Janette Davies (LLL Wexford)
Assignments submitted late (without extension granted) will be corrected but this mark will not be included for grading purposes.
Include a signed declaration, as detailed in the student handbook 2013/14. These are available on blackboard under Lifelong Learning Centre COURSE DOCUMENTS.
The Global Pharmaceutical Industry
1. Identify the main environmental forces currently affecting the global pharmaceutical industry. (30 marks)
You are required to:
Conduct a PESTLE analysis identifying the main forces / key drivers in the macro environment. The PESTLE should not be an exhaustive list of all changes in the environment but should identify the main forces and explain them.
Identify the key drivers facing firms in the industry. Use evidence from the case to support your choice of key drivers.
2. Use the five forces framework to identify environmental forces affecting the pharmaceutical industry. (50 marks)
You are required to:
Conduct a five force analysis for the industry. You will need to draw conclusions from your five forces analysis to explain how attractive the
Higher Diploma in Business in Management CW_BRLBM_H_Y5
Higher Diploma in Business SCM CW_BRSCM_H_Y5
Higher Diploma Fund Accounting & Risk Analysis CW_BRARA_H_Y4
Module Title
Strategic Management
Module Code
MGMT H4R04, MGMT H5R14, MGMT H5R01, ACCT H4R11
Assignment Number
1
Assignment Type
Take home assignment
Weighting
30%
Submission date
Thursday 24th October
All script assignments must be submitted via TurnItin through blackboard & also to your lecturer on night indicated above – please ensure that they are signed in.
LLL extension policy applies as outlined in the student handbook. Extensions will only be granted under exceptional circumstances and by those indicted below: Anne Meaney or John O’Neill (LLL Carlow & Wicklow)
Janette Davies (LLL Wexford)
Assignments submitted late (without extension granted) will be corrected but this mark will not be included for grading purposes.
Include a signed declaration, as detailed in the student handbook 2013/14. These are available on blackboard under Lifelong Learning Centre COURSE DOCUMENTS.
The Global Pharmaceutical Industry
1. Identify the main environmental forces currently affecting the global pharmaceutical industry. (30 marks)
You are required to:
Conduct a PESTLE analysis identifying the main forces / key drivers in the macro environment. The PESTLE should not be an exhaustive list of all changes in the environment but should identify the main forces and explain them.
Identify the key drivers facing firms in the industry. Use evidence from the case to support your choice of key drivers.
2. Use the five forces framework to identify environmental forces affecting the pharmaceutical industry. (50 marks)
You are required to:
Conduct a five force analysis for the industry. You will need to draw conclusions from your five forces analysis to explain how attractive the