Strategic Planning Case
Strategic Planning Case: The Future of the Great Italian Food Company
As each member of the family has a different perspective of where they want the restaurant to go, a strong recommendation would be to start by following the steps in the strategic management process:
Step 1 – Establishment of Mission, Vision, Goals
Step 2 – Analysis of External Opportunities and Threats
Step 3 – Analysis Internal Strengths and Weaknesses
Step 4 - SWOT Analysis and Strategy Formulation
Step 5 – Strategy Implementation
Step 6 – Strategic Control 1
Upon establishment of the Mission, Vision and Goals, the following questions will have been answered: “Where are we now?”; “Where do we want to go?”; and “How do we plan to get there?”
Next as they prepare to move forward and begin their analysis of the external opportunities and threats, I would recommend that Johnny and Little Joe take the lead in this task. As Little Joe has previously presided over the expansion of the company, and Johnny is responsible for marketing and advertising they have a good framework of how to thoroughly evaluate the competitive environment.
Their analysis should target: 2
Industry and Markets focusing on industry profile; industry growth and forces.
Competitors examining/comparing and/or contrasting their profile; their goals, strengths and weaknesses and what advantages they have over GIFC.
Political and Regulatory Processes/Changes that will affect the restaurant industry and any current or forthcoming political associations involved.
Society searching for any interest groups that may have a strong influence against their goals, (examples - sustainability; green peace movement, neighborhood citizen associations, etc.)
Human Resources are a vital area, as entails workforce issues - recruitment, hiring, training, development, advancement, pay, benefit compensation, retirement, labor laws and unions.
Macroeconomics conditions that affect supply, demand, growth, competition, and
As each member of the family has a different perspective of where they want the restaurant to go, a strong recommendation would be to start by following the steps in the strategic management process:
Step 1 – Establishment of Mission, Vision, Goals
Step 2 – Analysis of External Opportunities and Threats
Step 3 – Analysis Internal Strengths and Weaknesses
Step 4 - SWOT Analysis and Strategy Formulation
Step 5 – Strategy Implementation
Step 6 – Strategic Control 1
Upon establishment of the Mission, Vision and Goals, the following questions will have been answered: “Where are we now?”; “Where do we want to go?”; and “How do we plan to get there?”
Next as they prepare to move forward and begin their analysis of the external opportunities and threats, I would recommend that Johnny and Little Joe take the lead in this task. As Little Joe has previously presided over the expansion of the company, and Johnny is responsible for marketing and advertising they have a good framework of how to thoroughly evaluate the competitive environment.
Their analysis should target: 2
Industry and Markets focusing on industry profile; industry growth and forces.
Competitors examining/comparing and/or contrasting their profile; their goals, strengths and weaknesses and what advantages they have over GIFC.
Political and Regulatory Processes/Changes that will affect the restaurant industry and any current or forthcoming political associations involved.
Society searching for any interest groups that may have a strong influence against their goals, (examples - sustainability; green peace movement, neighborhood citizen associations, etc.)
Human Resources are a vital area, as entails workforce issues - recruitment, hiring, training, development, advancement, pay, benefit compensation, retirement, labor laws and unions.
Macroeconomics conditions that affect supply, demand, growth, competition, and