Study on Effect of Sales Promotion on Consumer
POPATPUTRA AHAD A.
ACKNOWLEDGMENT
“Support and guidence should never go without thanks.”
These are the words most famous among PGDM students and they call it as formality but it’s only my experience with my superiors and colleagues during project time, which has made me, understand its true meaning.
I present sincere obligation to my institute, MARWADI EDUCATION FOUNDATION GROUP of INSTITUTIONS, Rajkot for providing continuous supports and facilities to complete this research report. I am indeed grateful to Prof. Rutwa Mehta and Prof. Hemali Tanna my mentor and my project guide for providing the guidance, advice, constructive suggestions and faith in our ability inspired to perform well who gave me a valuable opportunity of involving myself in studying this project.
I would also like to thank every individual who have been directly or indirectly helpful for the successful completion of this project.
Place: Rajkot
Date : (Signature of students) Popatputra Ahad A.
INDEX
OVERVIEW
The automobile industry has undergone significant changes since Henry Ford first introduced the assembly line technique for the mass production of cars. Production concepts, processes and the associated technologies have changed dramatically since the first cars were built. Some 70 years ago, car assembly was primarily manual work. Today, the process of car assembly is almost fully automated.
In the old days, firms attached importance to the production of virtually every part in a single plant, while today, carmakers concentrate on only a few specific production stages. Parts and module production, services and related activities have been shifted to other, specialised firms. Since the 1980s, it has become clear that further productivity gains to retain competitiveness can be possible only by outsourcing and securing greater
ACKNOWLEDGMENT
“Support and guidence should never go without thanks.”
These are the words most famous among PGDM students and they call it as formality but it’s only my experience with my superiors and colleagues during project time, which has made me, understand its true meaning.
I present sincere obligation to my institute, MARWADI EDUCATION FOUNDATION GROUP of INSTITUTIONS, Rajkot for providing continuous supports and facilities to complete this research report. I am indeed grateful to Prof. Rutwa Mehta and Prof. Hemali Tanna my mentor and my project guide for providing the guidance, advice, constructive suggestions and faith in our ability inspired to perform well who gave me a valuable opportunity of involving myself in studying this project.
I would also like to thank every individual who have been directly or indirectly helpful for the successful completion of this project.
Place: Rajkot
Date : (Signature of students) Popatputra Ahad A.
INDEX
OVERVIEW
The automobile industry has undergone significant changes since Henry Ford first introduced the assembly line technique for the mass production of cars. Production concepts, processes and the associated technologies have changed dramatically since the first cars were built. Some 70 years ago, car assembly was primarily manual work. Today, the process of car assembly is almost fully automated.
In the old days, firms attached importance to the production of virtually every part in a single plant, while today, carmakers concentrate on only a few specific production stages. Parts and module production, services and related activities have been shifted to other, specialised firms. Since the 1980s, it has become clear that further productivity gains to retain competitiveness can be possible only by outsourcing and securing greater