Sucess Company, Failure Company and Turnaround Company Analysis
Entrepreneurial Development
Tara Anand Kumar
INDEX
* Success company – Flipkart.com
Akul Singhal – 1011330
* Failure Company – Atkins Nutritionals Inc
Tara Anand Kumar – 1011327
* Turnaround company- Dish Network Inc.
Abhisekh Tripathy – 1011328
* Conclusion
SUCCESS COMPANY
FLIPKART
Flipkart is an Indian online shopping company headquartered in Bangalore, India.
Flipkart was established by Sachin Bansal and Binny Bansal both are alumni of Indian Institute of Technology Delhi and worked for Amazon.com before quitting and founding their own company. Initially they used word of mouth to popularise their company. A few months later, the company sold its first book on flipkart.com - John Woods' Leaving Microsoft to Change the World. Within two years through word of mouth of their services, Flipkart became one of the top 100 Indian sites and was credited for being India's largest online bookseller with over 7 million titles on offer. Flipkart broke even in March 2010 and claims to have had at least 100% growth every quarter since it’s founding. The store started with selling books and in 2010 branched out to selling CDs, DVDs, mobile phones, cameras and other electronic gadgets. As of today, Flipkart employs over 3000 people.
FINANCIALS
Flipkart's reported sales were 4 Crores (40 Million) in FY 2008-09, 20 Crores in FY 2009-10 and 75 Crores for FY 2010-11. On average, Flipkart sells nearly 10 products per minute and is aiming at generating a revenue of 1 billion US$ by 2015.
ACQUISITIONS
2010: WeRead, a social book discovery tool. The stated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network.
2011: Mime360, a digital content platform company.
SUCCESS STORY
Founded in October 2007, Flipkart was a humble online book retailer, which went on to become the largest online
Tara Anand Kumar
INDEX
* Success company – Flipkart.com
Akul Singhal – 1011330
* Failure Company – Atkins Nutritionals Inc
Tara Anand Kumar – 1011327
* Turnaround company- Dish Network Inc.
Abhisekh Tripathy – 1011328
* Conclusion
SUCCESS COMPANY
FLIPKART
Flipkart is an Indian online shopping company headquartered in Bangalore, India.
Flipkart was established by Sachin Bansal and Binny Bansal both are alumni of Indian Institute of Technology Delhi and worked for Amazon.com before quitting and founding their own company. Initially they used word of mouth to popularise their company. A few months later, the company sold its first book on flipkart.com - John Woods' Leaving Microsoft to Change the World. Within two years through word of mouth of their services, Flipkart became one of the top 100 Indian sites and was credited for being India's largest online bookseller with over 7 million titles on offer. Flipkart broke even in March 2010 and claims to have had at least 100% growth every quarter since it’s founding. The store started with selling books and in 2010 branched out to selling CDs, DVDs, mobile phones, cameras and other electronic gadgets. As of today, Flipkart employs over 3000 people.
FINANCIALS
Flipkart's reported sales were 4 Crores (40 Million) in FY 2008-09, 20 Crores in FY 2009-10 and 75 Crores for FY 2010-11. On average, Flipkart sells nearly 10 products per minute and is aiming at generating a revenue of 1 billion US$ by 2015.
ACQUISITIONS
2010: WeRead, a social book discovery tool. The stated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network.
2011: Mime360, a digital content platform company.
SUCCESS STORY
Founded in October 2007, Flipkart was a humble online book retailer, which went on to become the largest online