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Summary: Hootsuite Professional
Taking into consideration the demographics of consumers, we want to make sure we market to our customers 25-60 years of age. Studies have shown 60% of Americans within the ages of 25-39 and 64% in the ages of 60 years and older make up much of the “coffee drinkers” in the United States. Additionally, studies have also shown that most people within these age groups tend use more mature social media platforms such as Facebook. For this reason, I am going to set you up with Hootsuite Professional. Hootsuite is one of the top ten management tools for social media, to provide you with real-time analytics which allows you to track your Facebook, Instagram, and twitter in real time. Other benefits include automatic content scheduling and unlimited
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