Swot Analysis Of Asos
SWOT Analysis
Strength: Asos provides a wide range of products, from clothes to accessories, with affordable prices for young people. On Asos’s website, consumers can find products from other brands. Thus, it is convenient for shoppers browse several brands by only visiting one site. On the provider’s side, running a virtual store can keep lower operation costs than a physical store does. Then Asos’s business can be more profitable with the same price level compared with its competitors.
Weakness: Because ASOS only has on-line shops, its consumers range is limited. In other words, people who are off-line shoppers will never become their consumers. ASOS has to put in more effort to enhance its brand recognition; for example, it may have higher
Strength: Asos provides a wide range of products, from clothes to accessories, with affordable prices for young people. On Asos’s website, consumers can find products from other brands. Thus, it is convenient for shoppers browse several brands by only visiting one site. On the provider’s side, running a virtual store can keep lower operation costs than a physical store does. Then Asos’s business can be more profitable with the same price level compared with its competitors.
Weakness: Because ASOS only has on-line shops, its consumers range is limited. In other words, people who are off-line shoppers will never become their consumers. ASOS has to put in more effort to enhance its brand recognition; for example, it may have higher