Marketing mix (4p’s) Marketing mix or also known as ‘the 4Ps’: product, price, promotion and place (Sharp 2013, p.13).The four Ps’ are variable elements that a company has control over (Ehmke, Fulton, and Lusk n.d.).Besides that, marketing mix has got nothing to do with scientific theory, but simply a conceptual framework that helps identify major decision making for the company to configure their services or products to suit the consumers’ needs and wants. Palmer (in Goi 2005) states that marketing mix helps marketers to develop both long-term strategies and short term strategies. The first p is stand for product. Product is stated as a product or service that the company provides to the consumers. The second p is pricing this means how does the company sets the price with value based pricing, market based pricing or cost based pricing(Sharp 2013). The third p is promotions. It means how the company does it
Marketing mix (4p’s) Marketing mix or also known as ‘the 4Ps’: product, price, promotion and place (Sharp 2013, p.13).The four Ps’ are variable elements that a company has control over (Ehmke, Fulton, and Lusk n.d.).Besides that, marketing mix has got nothing to do with scientific theory, but simply a conceptual framework that helps identify major decision making for the company to configure their services or products to suit the consumers’ needs and wants. Palmer (in Goi 2005) states that marketing mix helps marketers to develop both long-term strategies and short term strategies. The first p is stand for product. Product is stated as a product or service that the company provides to the consumers. The second p is pricing this means how does the company sets the price with value based pricing, market based pricing or cost based pricing(Sharp 2013). The third p is promotions. It means how the company does it