Taobao term project
Part 2
Introduction
Taobao is China's largest Internet retail website and one-stop platform for shopping, socializing and information sharing. It was found by Alibaba Group on May10, 2003, Taobao (www.taobao.com) is the largest Internet retail Web site in China with 84 percent of the Chinese-domestic online consumer market. Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores that mainly cater to consumers in China, Hong Kong, Macau and Taiwan. With around 760 million product listings as of March 2013, Taobao Marketplace is one of the world’s top 10 most visited websites according to Alexa. For the year ended March 31, 2013, the combined gross merchandise volume (GMV) of Taobao Marketplace and Tmall.com exceeded 1 trillion Yuan. Sellers are able to post new and used goods for sale or resale on the Taobao Marketplace either through a fixed price or by auction. It provides the most comprehensive product offering ranging from collectibles and hard-to-find items to mainstream retail categories such as consumer electronics, clothing and accessories, sporting goods and household products. Buyers can assess seller backgrounds by information available on the site, including ratings, comments and complaints.
Strengths
1. Leading position in China’s online shopping market
Taobao is an acknowledged leader in both B2C and C2C online shopping market in China. Taobao had more than 500 million registered users. The company is well thought of by customers, which gives Taobao more advantages in competition.
2. Effective combination of diversified offerings
Taobao combines its three segment businesses effectively to enlarge its customer base. Take Alipay as an example, it is a third-party online payment platform, provides a simpler, efficient and safe payment service for both customers and sellers. This service not only ensures the transaction security but
Introduction
Taobao is China's largest Internet retail website and one-stop platform for shopping, socializing and information sharing. It was found by Alibaba Group on May10, 2003, Taobao (www.taobao.com) is the largest Internet retail Web site in China with 84 percent of the Chinese-domestic online consumer market. Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores that mainly cater to consumers in China, Hong Kong, Macau and Taiwan. With around 760 million product listings as of March 2013, Taobao Marketplace is one of the world’s top 10 most visited websites according to Alexa. For the year ended March 31, 2013, the combined gross merchandise volume (GMV) of Taobao Marketplace and Tmall.com exceeded 1 trillion Yuan. Sellers are able to post new and used goods for sale or resale on the Taobao Marketplace either through a fixed price or by auction. It provides the most comprehensive product offering ranging from collectibles and hard-to-find items to mainstream retail categories such as consumer electronics, clothing and accessories, sporting goods and household products. Buyers can assess seller backgrounds by information available on the site, including ratings, comments and complaints.
Strengths
1. Leading position in China’s online shopping market
Taobao is an acknowledged leader in both B2C and C2C online shopping market in China. Taobao had more than 500 million registered users. The company is well thought of by customers, which gives Taobao more advantages in competition.
2. Effective combination of diversified offerings
Taobao combines its three segment businesses effectively to enlarge its customer base. Take Alipay as an example, it is a third-party online payment platform, provides a simpler, efficient and safe payment service for both customers and sellers. This service not only ensures the transaction security but