The Contrast Between Mcdonald and Kfc in China
Abstract
This report is primarily written for a comparison of the development of different market situations between KFC and McDonald's in China, because of KFC and McDonald's are extremely popular in mainland China, almost everyone knows these particular brands. The development of two food companies are apparently perfect, they really have their own problems, so I write this report in order to analyse and study the two Western-style fast food issues. Then finally try to use some marketing principles and reference data to analyse current issues.
Table of contents
1. Introduction ………………………………………………………………………………………………..4-5
2. Aims and objectives…………………………………………………. 5.
3. Literature review…………………………………………………...5-10
4. Research methodology …………………………………11-13
5. Research findings ……………………………………....13- 22
6. Limitations of study…………………………………….22-23
7. The final recommendations and conclusion……………23-24
8. Appendix ……………………………………………….25-28
9. Bibliography…………………………………………….29-31
1. Introduction: The historical development of KFC and McDonald’s in China
The KFC’s developmental history KFC entered with a long diet culture capital of Beijing, which began the developmental history in the largest population in the world. On 12th November, 1987, China's first KFC restaurant was founded in Beijing. From this point onwards, the KFC chain started to learn about Chinese society and market, researched the management model for Chinese characteristics. In 1992, the restaurants increased in amount to 10. Up to 1995, the amount increased to 71. On 26th June of 1996, the 100th store was founded in Beijing. This was a milestone in China; to show that KFC had gotten to a steady developmental stage. Meanwhile the image has been formed within all levels of Chinese consumers. In 1999, according to the survey of the global famous company---AC Nielsen in China’s 30 cities to demonstrate that the earliest western fast-food - KFC, due to its unique
This report is primarily written for a comparison of the development of different market situations between KFC and McDonald's in China, because of KFC and McDonald's are extremely popular in mainland China, almost everyone knows these particular brands. The development of two food companies are apparently perfect, they really have their own problems, so I write this report in order to analyse and study the two Western-style fast food issues. Then finally try to use some marketing principles and reference data to analyse current issues.
Table of contents
1. Introduction ………………………………………………………………………………………………..4-5
2. Aims and objectives…………………………………………………. 5.
3. Literature review…………………………………………………...5-10
4. Research methodology …………………………………11-13
5. Research findings ……………………………………....13- 22
6. Limitations of study…………………………………….22-23
7. The final recommendations and conclusion……………23-24
8. Appendix ……………………………………………….25-28
9. Bibliography…………………………………………….29-31
1. Introduction: The historical development of KFC and McDonald’s in China
The KFC’s developmental history KFC entered with a long diet culture capital of Beijing, which began the developmental history in the largest population in the world. On 12th November, 1987, China's first KFC restaurant was founded in Beijing. From this point onwards, the KFC chain started to learn about Chinese society and market, researched the management model for Chinese characteristics. In 1992, the restaurants increased in amount to 10. Up to 1995, the amount increased to 71. On 26th June of 1996, the 100th store was founded in Beijing. This was a milestone in China; to show that KFC had gotten to a steady developmental stage. Meanwhile the image has been formed within all levels of Chinese consumers. In 1999, according to the survey of the global famous company---AC Nielsen in China’s 30 cities to demonstrate that the earliest western fast-food - KFC, due to its unique
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