The difference between the trailer and poster of Alice and wonderland
The main difference, I think I should state before I truly begin between the poster and trailer of Alice in Wonderland (2010) is that one is static and one isn’t. You may think I am as mad as a hatter but I believe it is important to point out just how different they are. Over the course of the next 1000 words, I shall aim to help clarify the difference between the two, mainly in terms of USPs, codes and conventions and mise en scene.
In the poster the main image is a medium close shot of the mad hatter who is holding a teacup outstretched in front of him in hands which are encrusted with blood. Oddly this gesture reminds us of the well-known pose, made famous by Oliver Twist; however the equally distinctive face we are looking at is not piteously pleading but instead is smiling madly. He seems to be offering the mug to us rather than asking for “more” from us. This ties in with the slogan, “you are invited to a very important date”, where the word “you” is obviously aimed at the audience, directly asking us to come and watch the film. As the poster was created to be seen by many people, it has the connotations that “you” applies to everybody in its audience. The film is not aimed at a particular, niche audience but instead at a wider core demographic of everyone from young children to adults.
The Hatter is wearing a bowtie with a pattern of liquorice allsorts, a red frilly blazer and a hat covered in pins. His hair is an unnatural shade of red as are his eyes which are bright green and covered in ridiculous make up. He is represented as quite frightening wearing very pale makeup on his face which is only emphasised by the high key lighting directed on his visage contrasting to the low key lighting in the rest of the poster. Around his face the light is focused, which has an antique like feel, reinforcing the gothic feel which the film seems to try to focus on. The background is what appears to be green patterned wallpaper. This is surprising mise en scene as
In the poster the main image is a medium close shot of the mad hatter who is holding a teacup outstretched in front of him in hands which are encrusted with blood. Oddly this gesture reminds us of the well-known pose, made famous by Oliver Twist; however the equally distinctive face we are looking at is not piteously pleading but instead is smiling madly. He seems to be offering the mug to us rather than asking for “more” from us. This ties in with the slogan, “you are invited to a very important date”, where the word “you” is obviously aimed at the audience, directly asking us to come and watch the film. As the poster was created to be seen by many people, it has the connotations that “you” applies to everybody in its audience. The film is not aimed at a particular, niche audience but instead at a wider core demographic of everyone from young children to adults.
The Hatter is wearing a bowtie with a pattern of liquorice allsorts, a red frilly blazer and a hat covered in pins. His hair is an unnatural shade of red as are his eyes which are bright green and covered in ridiculous make up. He is represented as quite frightening wearing very pale makeup on his face which is only emphasised by the high key lighting directed on his visage contrasting to the low key lighting in the rest of the poster. Around his face the light is focused, which has an antique like feel, reinforcing the gothic feel which the film seems to try to focus on. The background is what appears to be green patterned wallpaper. This is surprising mise en scene as