The Entrepreneur’s Marketing Source INC
1) Introduction
Brent Banda is the founder of EMS, a Saskatchewan based marketing consulting firm, where he is currently the owner and the only employee in the company. Brent plans to write a workbook that could help small businesses with their marketing problem while running EMS.
2) Identification of the main problem
Having to compete with not only big marketing corporations but also small independent one’s within the Saskatoon area. Moreover, with the over-flowing work load from consulting Brent is having problem finding time to finish his workbook.
3) Current marketing mix strategy
Product:
- EMS currently provides consulting services for businesses.
- EMS plans to sell its workbook in Canada in January in Year2 and US market in Year 3
Price:
- EMS charges $75 an hour for consulting services and is planning to increase the fee to $85 next year and $100 the year after.
Place :
- EMS currently provides its consulting services all around Canada, but mostly in the Saskatoon area.
- EMS’s work book would be sold in both Canada and the US
Promotion:
- EMS is in a strategic alliance with Imagine which grants him customer list and referrals from Imagine.
- Brent plans to advertise his workbook through business magazines such as Home Business Report or Income Opportunities and average Canadian magazines.
Target Market
- Targeting small and medium sized businesses in North America without a full-time marketing staff, which is about 90% of the Canadian businesses.
4) SWOT
Internal Strength
- Having a partner like Image can help the company growth
- “Business was flourishing” and he was “going to break-even by the end of the year” for a company that just started it was a good.
Internal Weaknesses
- Having only one employee (himself) working full-time, he doesn’t have time to finish his workbook.
External Opportunities
- Having to expand his market into the US and prior to finishing his workbook.
External Threats
- There are 16 other small
Brent Banda is the founder of EMS, a Saskatchewan based marketing consulting firm, where he is currently the owner and the only employee in the company. Brent plans to write a workbook that could help small businesses with their marketing problem while running EMS.
2) Identification of the main problem
Having to compete with not only big marketing corporations but also small independent one’s within the Saskatoon area. Moreover, with the over-flowing work load from consulting Brent is having problem finding time to finish his workbook.
3) Current marketing mix strategy
Product:
- EMS currently provides consulting services for businesses.
- EMS plans to sell its workbook in Canada in January in Year2 and US market in Year 3
Price:
- EMS charges $75 an hour for consulting services and is planning to increase the fee to $85 next year and $100 the year after.
Place :
- EMS currently provides its consulting services all around Canada, but mostly in the Saskatoon area.
- EMS’s work book would be sold in both Canada and the US
Promotion:
- EMS is in a strategic alliance with Imagine which grants him customer list and referrals from Imagine.
- Brent plans to advertise his workbook through business magazines such as Home Business Report or Income Opportunities and average Canadian magazines.
Target Market
- Targeting small and medium sized businesses in North America without a full-time marketing staff, which is about 90% of the Canadian businesses.
4) SWOT
Internal Strength
- Having a partner like Image can help the company growth
- “Business was flourishing” and he was “going to break-even by the end of the year” for a company that just started it was a good.
Internal Weaknesses
- Having only one employee (himself) working full-time, he doesn’t have time to finish his workbook.
External Opportunities
- Having to expand his market into the US and prior to finishing his workbook.
External Threats
- There are 16 other small