This paper analyzed the art event of the Edinburgh International Festival that took place in Edinburgh. The impacts generated by the event will be mainly focus on discussing. The materials used in this report are all the secondary data which were found in the online newspapers, online databases, government official websites and government report.
In general it found that Edinburgh benefited a lot from hosting the festival, people were attracted by the culture, transportation systems had been upgraded and the environment became sustainable. On the contrast, some negative impacts were generated such as cultural flood and traffic congestion.
At the end of this report, some practical strategies will be come up towards the negative impacts generated by the festival. For example, in the cultural area, the organizer should get rid of the dregs and get the essence; in the environment section, the government should promote the using of green transportation and take more environmental protection measures.
Table of Contents
1. Executive Summary ...................................................................................... 2. Introduction ..................................................................................................... 3. Destination-Edinburgh ............................................................................. 4 4. History of Edinburgh International Festival ....................................... 6 5. Rationale of International Festival................................................... 7 6. Evaluation of the Impacts ...................................... 8
6.1. Social and Cultural Impacts...………………………………………………8 6.2. Economic and Tourism Impacts……………………………………....8 6.3. Physical and Environmental Impacts………………………………………10
7. Strategies Implement to the Negative Impacts ......................…...........12 8. Conclusion ……………….…………………………………………………….14
9. References
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10.
References: Eif (no date, a) History of the Festival. Available at: http://www.eif.co.uk/about-festival/history/history-festival (Accessed: 6 November 2011) Eif (no date, b) Press release Eventscotland (2011) Edinburgh Festivals Impact Study. Available at: http://www.eventscotland.org/funding-and-resources/downloads/get/56 (Accessed: 2 November 2011) Festivalsedinburgh (2005) EDINBURGH’S YEAR ROUND FESTIVALS 2004-2005 ECONOMIC IMPACT STUDY Getz, D. (1997). Event Management and Event Tourism. New York, Cognizant Communications Corporation Getz, D Glenn.B., Johnny.A., William.O., Rob.H. and Ian.M.(2011) Events Management. 3rd edn. Australia, John Wiley& Sons Australia Ltd. Guardian (2011) Edinburgh tram project: a right royal mile. Available at: http://www.guardian.co.uk/commentisfree/2011/sep/02/edinburgh-tram-project (Accessed: 11 November 2011) Hall, C.M