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The Science of Attraction

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The Science of Attraction
SOCIAL PSYCHOLOGY
LIKING AND LOVING

Liking and Loving: Interpersonal Attraction and the Development of Relationships Nothing is perhaps more important in people’s lives than their relationships with others, and consequently, it is not surprising that liking and loving have become a major focus of interest for social psychologists. Known more formally as the study of interpersonal attraction or close relationships, this area addresses the factors that lead to positive feelings for others.

HOW DO I LIKE THEE? LET ME COUNT THE WAYS

By far, the greatest amount of research has focused on liking, probably because it is easier for investigators conducting short-term experiments to produce states of liking in strangers who have just met than to investigate and observe loving relationships over long periods. Consequently, research has given us a good deal of knowledge about the factors that initially attract two people to each other. The important factors considered by social psychologists are the following:

Proximity. If you live in a dormitory or an apartment, consider the friends you made when you first moved in. Chances are, you became friendliest with those who lived geographically closest to you. In fact, this is one of the more firmly established findings in the literature on interpersonal attraction: Proximity leads to liking.

Exposure. Repeated exposure to a person is often sufficient to produce attraction. Interestingly, repeated exposure to any stimulus---a person, picture, song, or virtually anything--- usually increases the possibility that we will like the stimulus more. Becoming familiar with a person can evoke positive feelings; we then transfer the positive feelings stemming from familiarity to the person himself or herself. There are exceptions, though. In cases of initial negative interactions, repeated exposure is unlikely to cause us to like a person more. Instead, the more we are exposed

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