Let´s look at the advantages of using social networking first.
Low costs:
It is free to use social networking sites for personal and business use which is underestimated by many online business owners.Using social networking strategies for marketing a product or service online is very effective because you can scout out target markets and potential customers with just a few clicks.
Builds credibility:
You can build trust with customers if you can connect with them on both personal and professional level.Social networking sites is all about sharing information.The more your customers know about you, the better.
Despite having to do a bit of work, it definitely pays off as you can be tapped for an offer if someone catches wind of your products or services. As long as you don’t pursue them too aggressively, you will do well here.
Connections and “new friends”:
You have friends, people you know have friends, and so on.This is a common situation that has potential. With the help of a social networking site, you can get in contact with these people if you play your cards right.You must give to receive, it is true in this case as well.
Then, let´s look at the disadvantages of social networking.
Lack of Anonymity:
You are putting your name, location, gender, age and other information on the internet that you don´t necessarily want other people to know about.As long as people can know who you exactly are, then some can find ways to do you harm.
Scams:
Online scams, identity theft and other cases of harassment is normal on the internet.Many social networking sites apply certain measures to keep these at an absolute minimum.You need to be careful.
Time Consuming:
Social networking is really time consuming.If it is not your thing it may just be a waste of time.Social networking is supposed to be fun, whether it is for business or personal use.There are social networking software for business people that posts your links automatically to dozens of social networking sites.
Is there a risk that social networking sites turn into huge link farms and the whole point of socializing disappears?
What do you think about social networking? Leave a comment.
You May Also Find These Documents Helpful
-
On-line social community is a medium that allow people to connect with their friends and share information, it is a way of networking but it is a social based relationship among its users. People join the social community by creating personal profile which can be set to private or made public, this network is primarily to connect with friends and share information ranging from photos, videos, comments, contact details, etc. However, many users have made their details public without carefully considering the consequence, hence; the on-line social communities have become a danger zone where people fear to tread on due to privacy policies being breached.…
- 2024 Words
- 9 Pages
Powerful Essays -
Using social media for marketing can help small organisations gather more customers from a wider spectrum. Many customers already interact with other company’s using social media because it is easy to use.…
- 1171 Words
- 5 Pages
Good Essays -
There are several advantages and disadvantages to social media. The advantages of social media is that you can create a social buzz about your products and services and get people interested in your business without spending a lot of money on advertising. With all of the forms of social media available you can start by giving bits and pieces of information out and getting people interested and talking about your business and building up to more information and really have people talking about your products and services. When someone likes or follows your page all of their friends get a notification about it and it will draw their attention to your page as well. You can link all of these different sites together so that they are directed to more information about your products and services and include videos, pictures, coupons, specials or whatever you want to offer to your “fans”. This can really help to bring people in and keep them interested in what you have to offer. You can also interact with your potential customers directly and respond to questions and concerns instead of them having to look the information up themselves. There are also disadvantages to exposing yourself through social media. If someone has had an issue with your products or services they can lash out through social media and say things to degrade your company and that could have a negative impact on sales of your products or services. Social media can make you or break you in this day and age and you have to be involved and market yourself, your products and your services wisely to maintain a good reputation.…
- 601 Words
- 3 Pages
Satisfactory Essays -
Social media marketing has become exceedingly popular among business of all sizes. So many people use social networks every day. Marketing for business can get very expensive. With social networking, businesses can promote their products and build their fan base. A business can use Facebook or Twitter to alert customers on sales and specials. Social networking was originally set up to interact with family, friends, and colleagues. Now businesses use social media marketing to keep current customers as well as get potential customers. Most businesses consider social networks as a marketing opportunity. Social media marketing is quickly gaining popularity. Facebook has more than three hundred million members worldwide. Twitter logs about fifty-million tweets per day. Businesses use this to their advantage.…
- 5709 Words
- 23 Pages
Powerful Essays -
Social networking has become the staple of the internet and the most common way for connecting to other people all over the modern world. Social networking for many is terrifying, full of risks and unknowns, whereas for others, social networking has brought people into healthy relationships with other internet users.…
- 1732 Words
- 7 Pages
Powerful Essays -
Some of the advantages of social media for individuals include the ability to stay in contact with friends and family members who live great distances away. Instead of a weekly or monthly phone call or the occasional letter in the mail people can use social media to chat, send pictures, and update their status whenever they would like. This can help friends and family feel more connected. Some of the disadvantages of social media for individuals include it may cause some fights…
- 828 Words
- 4 Pages
Good Essays -
Technology is constantly expanding and making it easier and more convenient to communicate and network with individuals and various organizations that we may not otherwise of had the opportunity to connect with. One area of technology that is growing at a fast rate and offering individuals and businesses, rather it be their professional life or personal the opportunity to make lasting connections is social networking sites. Social networking has become an excellent tool for businesses and individuals to connect and share information that can prove vital to their business. Sites like Facebook and LinkedIn are becoming popular and are an effective way to grow your business whether it is through networking with similar organizations and getting beneficial information from them or expanding your cliental by reaching out to those who may need or want your services.…
- 1058 Words
- 5 Pages
Good Essays -
Social Networking on the internet and social media has changed the way that the world does business and operates. You can no longer stick to the traditional ways of reaching customers such as newspaper ads or flyers sent through the mail. Although these forms are still used and I’m sure they are quite successful, nothing beats word of mouth and nothing beats word of mouth shared through social media and social networking. Social networking was originally based on six degrees of separation and is defined as expanding the amount of businesses and social contacts by making connections through other users or individuals. How many times have you wanted to try a product and asked a fellow co-worker or family member about it and they gave you a full review of the product or have even used the product in question? It doesn’t happen to often but social networking and social media gives you a platform to ask that very question and countless amounts of feedback and advice.…
- 690 Words
- 2 Pages
Good Essays -
Social networks have emerged as one of the most significant and innovative invention of the last decade that have erupted the whole world and led the new generation in a new direction. The online social networking has enhanced the communication system and made it more flexible, easier and comfortable to use. This new technology has been serving the world in multiple ways and has created new opportunities for young people to initiate small startups, provoked multinationals and local firms to utilize this medium as a source of promotion and multiple other benefits besides enhancing communication. The way online social networking sites are being utilized is quite clear, but the objectives of every person are different. However, this new technology has transformed many things but has some adverse effects as well.…
- 1370 Words
- 4 Pages
Powerful Essays -
2. Using social media, we can let our customer and followers know what your business is doing, promotions, or even helpful tips. If our followers like what we are promoting and or they like the tips we are providing, they will share our link on their wall expanding our customer base and online presence. We can also add YouTube videos to our sites to have commercials.…
- 470 Words
- 2 Pages
Satisfactory Essays -
In this day and age, social media can be an extremely helpful tool for free advertising and building a customer base. It is tremendously important for companies, especially smaller companies that do not have the biggest budget for big time marketing. With the way society works today, social media is one of the most powerful and influential tools companies have available. Without the use of social media, companies would have a disadvantage in gaining cliental on the internet. Even if people have never heard of the company, if their “friends” on social media sites comment or “like” their page, then they can then be exposed to the company as well.…
- 574 Words
- 2 Pages
Satisfactory Essays -
Social networking serves as a great way to communicate with people throughout the world. Social networking allows people to share their ideas and communicate with other regardless where they are living in the world. For example many families and friends are located throughout the world and rarely get to see one another, social networking allows them to feel as if they are with them all time by sharing pictures, video and even chatting with one another. Another example is social networking allows people to make new friends and socialize with one another without seeing them face to face. Another way social networking is good for communications is that families can great group pages to stay in touch as a family as a whole. Overall social networking servers as a great communicator for people throughout the worlds in numerous ways.…
- 565 Words
- 2 Pages
Satisfactory Essays -
Social networking sites has allowed everyone that is selling a brand to communicate with their audience and be involved, rather than making it all about a sale. There are so many web sites that allow everyone to be up to date with entertainment and celebrities. There are a lot of advantages that can be a disadvantage at the same time. For example, comments can be an advantage and a disadvantage because comments can helps us to improve our brand that we are trying to sell. On the other hand comments can be negative and cause conflict on the page which can lead to violence in worse cases. In addition, sometimes marketing a brand on a social networking site can bring bad recognition to their business.…
- 1254 Words
- 6 Pages
Good Essays -
You are friends with people who have other friends, and so on. There is potential in such a common situation. By using a social networking site, you can do what you can and get connected with these people to form a web of connections that can give you leverage if you play your cards right. As long as you give as well as you recieve, then they will most likely stick with you. These connections are definitely valuable in the long…
- 257 Words
- 2 Pages
Satisfactory Essays -
It was only a matter of time before social networking had gained so much attention that we would evolve this tool into a goldmine for businesses and entrepreneurs to grow their passions. Social networking clearly has an array of benefits; some would argue that social networks should be for individuals only, but users like me find that including businesses in social networking is an outstanding tool for judging reputation, finding out about new products and services, and giving free branding and advertising to entrepreneurs. It is important to open the minds of people in the community that are not already taking advantage of these tools and to change the minds of those who think that this is all about corporate advertising.…
- 1078 Words
- 5 Pages
Better Essays