Travel Agency Business Plan
ONE DISCOVERY TRAVEL & TOURS
Submitted to:
Sir Win Maw Tun
Submitted by:
Lopez, Jennylyn
Bargola, Ronel
Ortcio, Christy Ann
Ascano, Lynette
Silva, Janette
Gaje, Michelle Jade
BS ITTM 4-1
Executive Summary
One Discovery Travel and Tours (ONDISTRATOU) will begin operations this year and provide adventure and sport/travel packages to people in the Philippines’ urban area, specifically the greater National Capital Region. An opportunity for ONDISTRATOU 's success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually. ONDISTRATOU is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.
ONDISTRATOU needs to focus on the three key areas of:
• Effective segmentation and targeting of adventure travellers within the larger travel market.
• Successfully position ourselves as adventure travel specialists.
• Communicate the differentiation and quality of our offering through personal interaction, media, and regional marketing.
• Develop a repeat-business base of loyal customers in order to create sufficient sales.
ONDISTRATOU will be Limited Liability Partnership. ONDISTRATOU 's total start-up capital requirement is approximately P 1,500,000. Start-up will be financed through the owner 's personal investment and a long-term note of P650,000 secured from the Philippine National Bank.
The travel agency market is competitive, and technology, namely the Internet and Computerized Reservation Systems (CRS), has changed the way travel agencies operate. The Internet gives agencies and individuals the ability to perform travel related research. Discount airfare brokers have taken advantage of the Internet by offering tickets online at discounted rates. This has increased price competition. Computerized Reservation Systems have increased the
Submitted to:
Sir Win Maw Tun
Submitted by:
Lopez, Jennylyn
Bargola, Ronel
Ortcio, Christy Ann
Ascano, Lynette
Silva, Janette
Gaje, Michelle Jade
BS ITTM 4-1
Executive Summary
One Discovery Travel and Tours (ONDISTRATOU) will begin operations this year and provide adventure and sport/travel packages to people in the Philippines’ urban area, specifically the greater National Capital Region. An opportunity for ONDISTRATOU 's success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually. ONDISTRATOU is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.
ONDISTRATOU needs to focus on the three key areas of:
• Effective segmentation and targeting of adventure travellers within the larger travel market.
• Successfully position ourselves as adventure travel specialists.
• Communicate the differentiation and quality of our offering through personal interaction, media, and regional marketing.
• Develop a repeat-business base of loyal customers in order to create sufficient sales.
ONDISTRATOU will be Limited Liability Partnership. ONDISTRATOU 's total start-up capital requirement is approximately P 1,500,000. Start-up will be financed through the owner 's personal investment and a long-term note of P650,000 secured from the Philippine National Bank.
The travel agency market is competitive, and technology, namely the Internet and Computerized Reservation Systems (CRS), has changed the way travel agencies operate. The Internet gives agencies and individuals the ability to perform travel related research. Discount airfare brokers have taken advantage of the Internet by offering tickets online at discounted rates. This has increased price competition. Computerized Reservation Systems have increased the